• New York City: Representing the financial hub, NYC's residents might hold unique perspectives due to its association with traditional financial institutions. 

After this project, I expect to have comprehensive answers to the following questions: 

  • Interviewee Demographics:  
    • Professionals: I will interview people within the competitive business and technology field, including but not limited to: Web3 + Blockchain + Cryptocurrency, Investment Management, Consulting, Insurance.  
    • Students: mostly business and tech-related majors from famous business and engineering schools  
    • Individuals with non-technical backgrounds: random people at restaurants, coffee shops, shopping malls, etc.  
  • Interview Protocol:
    • Regarding working professionals, people working at the abovementioned firms are either my friends, CC alumni, or folks in my professional network I reached out to before and set up meetings with them in person this summer 
    • Regarding students and teachers at aforementioned universities, I have reached out to my friends studying at those schools. They will arrange interviews for me with their friends. I have also been given professors’ emails to reach out and ask for interview surveys.  
    • Regarding members of the public: 
    • NYC: I will approach random individuals at these main spots: Time Squares (crowded spot), Financial District (where I intern), Downtown Brooklyn (where I live). I also reached out to a KOL in Vietnam who usually does random public interviews about crypto to ask for advice.  
    • Seattle and Denver: I will interview families and friends of my friends who I will live with.  

Perceptions and opinions: 

Age: [Ask for age range] [18-70] 

  1. New York City

Turning to the perspectives of young people working in the financial services and technology industry, I talked to students aged from 20 to 25 interning and working at corporate America in NYC, ranging from Lazard, Santander to Morgan Stanley, Evercore, Blackstone, etc. Even though they had no background knowledge in Web3, they are very interested in learning more and excited about the growth potential. Some of them even thought about working professionally in this realm, and asked me many questions about the technicalities of bitcoin and ethereum.

View from Bain's Denver office

Regarding interviewees in Denver, they seemed to be indifferent about cryptocurrency. When I interviewed one of my friends working in management consulting at Bain, he did not give many insights into the prospect of Web3. Most of the survey's participants said that crypto was cool, but they did know what it really was and was also not interested in learning more about it.

View from Bain's Denver office