Better Mapping

Cartography & Information design for people and place

Central to our team’s capabilities are our cartography and geospatial services. We create Better Mapping products for city wayfinding, campuses, parks and neighbourhoods, active transportation and transport networks

Legible London Wayfinding around Wembley Stadium (photo by Trueform Manufacturing)

At Steer, the core areas that define our wayfinding practice are information, environment and identity. We combine our understanding of human experience, perception and behaviour to deliver innovative, user-centered design which helps to make our cities, transport systems and public places understandable, accessible and enjoyable for all.

Our work ranges from high-level strategy, via data driven maps and information systems to detailed design of physical and virtual wayfinding systems at a city, regional, district and neighbourhood scale designing for pedestrian, transport and cycle networks.

Awards

Our outputs have been recognised throughout the design, transport and cartography industry. 

Active Travel

We work with our clients to create environments where walking and cycling are safe and appealing and combine our skills in strategy, analysis and design to deliver projects that help create vibrant communities and livable neighbourhoods.

Increasing walking and cycling addresses many of the transport challenges facing our towns and cities. Active travel is at the heart of realising important public health objectives, including the need to reduce air pollution and increase levels of physical activity.

Transport networks

Public transport forms a critical part of the lives of many people whether it be for getting to work, attending business engagements, meeting up with friends and family, or simply to explore new places. Helping to shape the future of public travel for all users, connecting communities, generating economic growth and delivering a sustainable and environmentally friendly means of transport is incredibly important.

Our design team brings together a mix of experts from branding, wayfinding, cartography and graphic design. Together, we work at both a strategic level to identify the best ways to deliver change through design and branding, and at a detailed level, drawing plans to enhance first/last mile connectivity.


About Us

Steer Offices

Steer is an independent consultancy working worldwide across cities, infrastructure and transport. Our consultants have established an enviable reputation as effective advisors to government, operators, financiers, developers and other interest groups, combining commercial, economic, technical, planning and design expertise to find powerful answers to our clients’ complex questions.

The company’s aim is to provide clients with the insight needed to make good decisions and progress in what is often a complex planning and operating environment.


Contact

For further information on cartography, geospatial visualisations and wayfinding please email  clare.seldon@steergroup.com 

For more case studies please see  dfm.steergroup.com 

Legible London Wayfinding around Wembley Stadium (photo by Trueform Manufacturing)