
Brief history: The story of Starbucks began in 1971 along the cobblestone streets of Seattle's historic Pike Place Market. Here, Starbucks opened its first store. Inspired by the classic story "Moby-dick," Starbucks' name evokes the seafaring traditions of early coffee traders. A decade later, a young New Yorker named Howard Schultz walked through those doors and was mesmerized by Starbucks coffee from the first bite. After joining the company in 1982, a different cobblestone road would lead him to another discovery. Howard first experienced Italian cafes on a trip to Milan in 1983, and he was inspired to bring the warmth and artistry of coffee culture to Starbucks when he returned to Seattle. By 1987, we had swapped our brown aprons for green ones and started the next chapter of the cafe. Starbucks will soon expand to Chicago and Vancouver in Canada, and then to California, Washington DC and New York. By 1996, Starbucks had crossed the Pacific to open its first store in Japan, followed by Europe in 1998 and China in 1999. Over the next two decades, Starbucks would grow to welcome millions of customers every week and become part of the fabric of tens of thousands of communities around the world.

First Starbucks
Quantitative impact
Tax payment: During the fiscal year ending June 30, 2022, Starbucks generated a total revenue of $1.209 billion, representing a 67.3% increase. For fiscal year 2021, Starbucks had an annual income tax rate of $1.157 billion, an increase of 382.52% from fiscal year 2020…. SBUX should be compared to other stocks as well. Starbucks’ annual income tax (Millions of US Dollars) will be $1,1572020, 2402019, and 872 2018.
Employment: Starbucks total number of employees in 2022 was 402,000, a 4.96% increase from 2021.Starbucks total number of employees in 2021 was 383,000, a 9.74% increase from2020. Starbucks total number of employees in 2020 was 349,000, a 0.87% increase from 2019. Starbucks total number of employees in 2019 was 346,000, a 18.9% increase from 2018.
https://www.macrotrends.net/stocks/charts/SBUX/starbucks/number-of-employees#:~:text=Starbucks%20total%20number%20of%20employees%20in%202019%20was,a%20roaster%20and%20retailer%20of%20specialty%20coffee%20globally.
Labor income: The average salary for a Starbucks employee in Seattle, WA is $28,911, ranging between $19,000 to $43,000 per year. This is higher than the national average salary for Starbucks employees of $28,080. The best-paying job in Seattle for Starbucks employees is quality assurance manager, which pays an average of $169,327 annually. Starbucks employees in Seattle make $40,089 less than the average of Seattle employees, $69,000
Output: Starbucks revenue is $32.3B annually. After extensive research and analysis, Zippia's data science team found the following key financial metrics. Starbucks's revenue growth from 2002 to 2022 is 880.58%. Starbucks has 349,000 employees, and the revenue per employee ratio is $92,407. Starbucks's peak quarterly revenue was $8.7B in 2023(q1). Starbucks peak revenue was $32.3B in 2022. Starbucks annual revenue for 2021 was $29.1B, a 23.57% growth from 2020. Starbucks annual revenue for 2022 was $32.3B, a 10.98% growth from 2021
Qualitative impacts
Environmental impacts : The Starbucks Green Store Framework, announced in 2018 and developed in partnership with WWF, aims to move the retail industry towards stores with less environmental impact. It aims to reduce carbon emissions, water use and landfill. Starbucks aims to build and operate 10,000 green stores globally by 2025. In fiscal year 2022, Starbucks verified 3,508 green stores. Building on our successful opening of our first green store outside North America in Shanghai in September 2021, we opened our first green store in Japan in Tokyo in November 2021, which will help inform Starbucks. Green stores have expanded across Japan, and the first Starbucks Green store opened in Chile in June 2022. Starbucks opened 52 green stores in Latin America and the Caribbean, five in Europe, the Middle East and Africa, five in the Asia-Pacific region, 18 in Japan and eight in China
Energy saving store
Community impacts : The Starbucks Foundation today announced that it will invest $20.3 million by 30 years in a new portfolio of Global Community Impact grants designed to drive locally relevant impact in the communities where Starbucks operates worldwide.
The Global Community Impact Grant builds on other Starbucks Foundation initiatives, including
1: The Neighborhood Grant, which invites Starbucks partners in the United States and Canada to nominate local organizations that strengthen their communities, has been awarded to more than 500,2,019 organizations in the three years since. 2: Origin Grants, which aim to achieve the Starbucks Foundation's goal of empowering 10,000 women and girls in coffee, tea and cocoa growing communities around the world.3: Disasater Response Grants uplift communities affected by disasters by investing in response and preparedness programs.
Social impacts : Starbucks' social responsibility strategy is based on three pillars: community, ethical sourcing, and the environment. To have a positive impact on the communities it works with, Starbucks has developed neighborhood stores that partner with local nonprofits. Starbucks, in turn, donates $0.05 to $0.15 per transaction to nonprofit partners. Starbucks has pledged to hire at least 10,000 veterans and military personnel by 2018 and focus on diversity and inclusion in the workplace. The company also provides training opportunities for young people in the community and has even set up a Starbucks foundation. The second pillar is ethical sourcing, which governs how Starbucks buys its products. The company is committed to ensuring that their coffee, tea, cocoa and manufactured goods are produced and purchased responsibly. So they only buy these products from farms and manufacturers that adhere to certain ethical standards. Third: Starbucks calls the Earth their "most important business partner" and takes a comprehensive approach to reducing its environmental impact. Starbucks is committed to recycling and conserving water and energy, as well as adopting climate change strategies around the world.
Educational impacts : Expansion of Starbucks College Achievement Program benefits. Through the program, Starbucks and Arizona State University offer admission to qualified partners (employees) who were not initially eligible for admission. Through the entrance route, eligible partners (employees) may take up to 10 college-level courses to gain admission to the university, with credit transfer fees fully covered. Starbucks spent a lot of time looking for the right fit for its partners. Arizona State's mission, values and brand dovetails very well with our mission, values and brand. Arizona State can play alongside Starbucks. Starbucks is proud to partner with an academic institution that recognizes the need to innovate, provide more people with access to quality higher education and the freedom to pursue their passions in any field.
Future trend
Research and design : Starbucks will also innovate coffee types and launch new products. Building on the company's ongoing efforts to raise the bar on coffee, Ruggeri highlighted its beverage innovations, particularly cold espresso and plant-based products, two of the company's fastest-growing categories. Ruggeri also announced the launch of Clover VerticaTM, a new single-cup on-demand brewer that will begin rolling out in stores this year. At the height of both design and coffee quality, Clover Vertica has reimagined the coffee brewing experience for partners and customers by combining innovative vacuum filtration technology with a proprietary process that precisely controls water temperature and brewing time. This technology ensures that each cup of coffee is brewed to specific roasting and blending specifications to get the best flavor out of each bean. Beginning in March 2022, Starbucks will deploy Clover Vertica Brewers to its Minneapolis stores as well as Starbucks Select Roastery locations and locations in the United States. So people can taste different drinks.
Starbucks products
Changes in technology : In China, most Chinese people use wechat, a social networking software. So Starbucks is trying to make it easier for Chinese people to order. Eventually, they launched the Starbucks mini program on top of the wechat mini program. It's a technological change that allows people to order at the office and time their arrival so that they can arrive at Starbucks and pick up their product.
Economic recession : How did Starbucks do it? Starbucks had to close about 900 stores in 2008 and 2009 because the company failed to generate enough revenue to justify the decision to keep them. Then there was a change in management. Howard Schultz returned as CEO in January 2008 after an absence of more than eight years. He immediately recognized that the problem was not all about the state of the country's economy. Instead, Starbucks strayed from its position of providing customers with an unparalleled experience. So Starbucks pays attention to their customers. The company launched the "My Starbucks Idea" program, which lets customers weigh in on what they expect from the coffee retailer. Over the years, Starbucks has put many of its customers' suggestions into practice. The project will no doubt go down in history as one of the very few examples of consumers driving dramatic change at a public company. On the other hand, the Starbucks Rewards program will also help retain loyal customers.
In a letter sent to employees in 2008, Howard wrote :
Regulations : Starbucks is a quiet Starbucks in most places. Because they can use the quiet place to do something they need to do. Quiet means more room to think and more imagination. Noise, however, can bring bad feelings. When people are thinking about something, suddenly hearing a noisy person or a loud conversation on the phone can take away the feeling, so we should try to reduce the noise level.
National and Global Connections:
Starbucks, the multinational coffee chain, has a significant national and global presence. The company has built a strong network of connections and partnerships that extend beyond its stores and customers. Here are some key aspects of Starbucks' domestic and global relationships: Store network: Starbucks has thousands of stores around the world, making it one of the most recognizable coffee brands in the world. Its stores are community hubs, bringing people together and fostering social connections. Starbucks' network of stores allows it to reach a large customer base and build a strong presence in cities and countries. Supply chain: Starbucks maintains a sophisticated global supply chain to ensure a steady flow of coffee beans, other ingredients and goods. The company has ties to coffee farmers, cooperatives and suppliers around the world. In practice, through its Coffee and Farmers Rights (C.A.F.E.), Starbucks supports ethical sourcing, environmental sustainability, and fair treatment of farmers. Coffee Farmers: Starbucks works closely with coffee farmers in different countries to establish direct relationships to ensure the quality and sustainability of our coffee supply. The company provides technical support, training and financial assistance to help farmers improve their growing methods and the quality of their crops. These partnerships help Starbucks maintain a reliable supply of high-quality beans. Global Coffee Community: Starbucks works with a variety of global coffee communities and organizations to support the growth and sustainability of the coffee industry. The company works with trade associations such as the Professional Coffee Association (SCA) to promote best practices and knowledge sharing among coffee professionals. Starbucks is also involved in initiatives such as World Coffee Research to advance coffee agronomy and genetics. Social Impact and Philanthropy: Starbucks is committed to making a positive social impact in the communities it serves. The company is involved in philanthropy through the Starbucks Foundation, which supports projects related to education, youth empowerment and environmental sustainability. Starbucks also promotes volunteerism among its employees through events such as Starbucks Global Service Month.International expansion: Starbucks has expanded its business into many countries, both developed and emerging markets. The company ADAPTS its products to local tastes and preferences while maintaining its core brand values. Starbucks' international expansion has created jobs and contributed to local economies around the world.Overall, Starbucks' national and global connections include its store network, supply chain partnerships, work with coffee farmers, work with the coffee community, social impact initiatives, digital connectivity and international expansion. These connections allow Starbucks to maintain its position as a leading global coffee brand while making a positive impact on the communities it serves.