The commercial district between Royer and Sale Avenues was selected for study as it has the potential to have more of a Main Street feel to support local businesses. This project’s purpose is to Re-Imagine Ventura Boulevard as a more comfortable place for neighborhood residents to shop, stroll and gather.

For more detailed information please see the Frequently Asked Questions page here:

The images below are provided to help visualize potential changes (click on the arrow to the right of an image to shift between views, of vision and existing conditions). These are only initial concepts and depict prototypes for where the sidewalks are 10’ and 20’ wide, respectively. We need your feedback to enhance this row of mostly small businesses in ways in which local community members can feel it expresses more of a distinct character, as a place to call their own.

This bird’s eye view shows the entire area studied, from Royer to Sale Avenues.

Click on any area to see an enlarged view of that stretch of the Boulevard

Two lively open house discussions were held on July 20th and 22nd in an online webinar format. About 70 community residents and business people participated and the video recordings for each of the sessions may be found below.

We encourage you to continue to engage with us, stay involved and take our survey

We want to hear from you! Please fill out our survey to tell us what you think about the ideas presented here. This is your community so you are the ones who know best what improvements should be prioritized here

How may we assist you?

To request that project information be sent to you by mail or help with any other questions you may have, please contact: Holly Harper at  holly.harper@lacity.org  or (213) 847-3706