Led by chief demographer Kyle Cassal and economist Douglas Skuta, Esri's Data Development team uses sophisticated quantitative methods to produce small area demographic and socioeconomic data to support informed decision-making. The team builds on a rich history of market intelligence to produce trusted independent estimates and forecasts for the United States based on innovative methodologies that use public and private data sources with the power of ArcGIS. Esri's Data Development team provides more than 7,000 proprietary data items to better understand the characteristics of people and places across multiple statistical and administrative boundaries and custom trade areas.

To learn more about how to use Esri Retail Demand by Industry data and other Esri U.S. databases, view the Get started with Esri U.S. Updated Demographics tutorial series, designed in three parts. In Part 1: Understanding the Updated Demographics portfolio tutorial, you will learn about the basics of U.S. Updated Demographics data-- what it is, who creates the data, and the advantages of using it over other data sources. In Part 2: Explore lifestyle, behavioral, business, and Census data. In this tutorial, Part 3: Work with U.S. Updated Demographics data you will learn how to access the data and apply it into your data projects.

Continue your data learning by viewing the How to use and interpret U.S. Updated Demographics tutorial series. Each tutorial presents a how to and data interpretations approach using various U.S. Updated Demographics data variables such as Tapestry Segmentation data, market potential, daytime population, and more.