Mobile Network Footprints
Understand the mobile network competitive landscape.
Is the same true for the rest of the country? Do carriers with more retail store locations in an area tend to be the dominant network provider there? Use the map slider to compare the two datasets and find out.
Use the slider to compare mobile network provider retail store locations to dominant provider by CBG.
Are these visitors looking to switch mobile network providers? And if so, how do you reach them to either retain them as a customer or bring them over to your brand? To learn more about them and develop a targeted marketing strategy, let's see where else they spend time.
Use SafeGraph Patterns to understand where network users are spending their time.
For the most part, AT&T, Verizon, and T-Mobile users visit the same stores, although differently. Walmart and McDonald's are the top brands visited by all users, and Starbucks is also popular among all three networks' users. However, AT&T users differ from T-Mobile and Verizon users in that they visit Shell gas stations more than Starbucks. Similarly, Taco Bell is a top ten brand visited by AT&T and Verizon users, but not T-Mobile users.
These consumer insights help identify the customer bases of the top three mobile network providers in the US, and how specific network users are spending their time. Combined with detailed competitive intelligence, this can inform targeted marketing efforts, advertising copy, retail store site selection, network planning, and more.
Looking to stay ahead of the competition and understand the mobile network landscape? Schedule a demo with SafeGraph to learn how high high-quality, fresh POI and consumer behavior data can help.