What Is Location Intelligence?
Starting with Data and Points on a Map, a Young Entrepreneur Grows Her Business
Data is more than numbers on a spreadsheet. All data has context. To get a good understanding of what your data means, you need to take into consideration its relevance, relationships, and background.
Location intelligence is the knowledge you gain by examining the world around your data. It’s about the insight you acquire by continually asking questions about your data’s surroundings. Location intelligence often starts with points on a map, but it doesn’t end there. True location intelligence comes from looking at simple but informative maps that summarize more complicated themes, spatial statistics, and analytics.
You can do so much with location intelligence. Just look at Max, a young entrepreneur who’s on her own journey toward spatial enlightenment. For seven months, she’s been operating a mobile lemonade stand in her town. Max has made some money, but she wants to make more. Let’s step into her shoes as she begins to use data to better understand her business.
Esri, the global market leader in location intelligence, has already helped more than 350,000 organizations solve some of the world’s most difficult problems. See how your work already encompasses location intelligence and find out how you can enhance it .
