PICTURE MAIN STREET

Supporting a safe, thriving, and sustainable Downtown for all

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The Latest News

Update for January 2025: The project is currently in the 100% design phase.

The Massachusetts Environmental Policy Act (MEPA) Office conducted an environmental review of the project due to the proposed removal of over 5 shade trees of 14"+ diameter and the proximity of Main Street to Environmental Justice communities. The EEA No./Project ID is 16817 on the  MEPA Environmental Monitor  website. Two meetings were held between January and April 2024, and an Environmental Impact Report was filed.

MEPA certified the project as complying with its policies.

Introduction

Picture Main Street in 2030 and beyond. Businesses are thriving along a street that is alive with people sharing meals, browsing for a great find, and admiring the work of a local artist. People come and go on foot, in wheelchairs, by bike, on transit, and by car with a feeling of safety, comfort, joy, and ease. A lush landscape of trees and greenery and a connected network of underground utilities support a smart, enduring, and sustainable Downtown. The City attracts visitors of all ages from out of town who want to return and tell their friends about their experience. 

The City of Northampton is embarking on a reconstruction project to invest in the future of our beloved Main Street. Decades of planning and study have brought us to this moment. Most recently, the hardship and havoc of the COVID-19 pandemic have exposed not only our weaknesses but also opportunities and a common desire to see Northampton prosper now and for generations to come. The City is excited to invite each of you to join us in picturing the Main Street of our future.


How to Use This Website

This website expands communication, knowledge sharing, and feedback opportunities for the  Picture Main Street  project. On this website, you’ll find information about the project history and background, learn about potential project elements and how they work, share feedback on the project, and stay up to date on project progress.  Sign up for our Planning Newsletter  to receive updates on Picture Main Street and other projects.

Scroll down to see all the content presented in order or jump quickly to a section using the navigation bar pinned to the top of the screen.

The website contains the following sections: The Background & History section reviews the decades of planning and information gathering that has led us to this moment, the project goals, and the project scope and funding​. The What We Know section summarizes existing conditions and data about Main Street. The What We’ve Heard section provides an overview of the main themes we have heard from residents, business owners, and other stakeholders so far. The Design Alternatives section shows detailed alternatives and discuss the trade-offs between them. The Timeline section keeps everyone up-to-date on the full project timeline​. The FAQ section provides answers to the questions we’ve heard the most from the community​. The Contact section provides a place to get in touch with the project team.


Background & History

Historical photo of Main Street near Old South Street, facing east. There is a horse and cart, trolley, and American flags and banners strung across the street.
PVTA bus dropping off passengers at the stop on Main Street near Gothic Street.
Cover of Northampton Streetscape Improvement Plan.
Cover of Route 9 Railroad Overpass Safety Study.

Other Related Initiatives

This project will provide transportation, utility, and streetscape investments as a foundation for the future success of Main Street. However, this project cannot achieve everything by itself. There are many Citywide initiatives that are complementary to the Picture Main Street project with overarching goals to support a safe, thriving, and sustainable Northampton for all, including:

  • A  ValleyBike Winter Pilot  to test year-round bikeshare service and upcoming expansion of stations in Northampton.
  • A Safe Routes to School program to Improve sidewalks and crosswalks around Bridge Street Elementary School at the gateway to downtown
  • A Pleasant Street complete streets project (Hockanum Road to the roundabout) that will add bicycle and pedestrian accommodations (2021) .
  • New solar-powered and smart wayfinding signs in Downtown.
  • The  Local Rapid Recovery Planning  (Spring 2021) that will help downtown recover from the COVID-19 economic crisis.
  • An ongoing process to reform zoning in Downtown that will connect the dots between land use, transportation, and climate goals.
  • The  Open Space, Recreation, & Multi-Use Trail Plan (2018-2025)  which serves as a blueprint for Northampton to become one of the most sustainable and resilient communities in the Commonwealth and nationwide. 
  • A  Community Resilience Hub  that will support all Northampton residents who face chronic and/or acute stress due to natural and human-caused disasters, climate change, and social and economic challenges.
  • Installation of new  newspaper boxes  with uniform city-owned boxes with a smaller footprint (2021)
  • Continued flexibility to allow outdoor dining adjacent to restaurants on city-owned sidewalks, streets, parking lots, and other public land.
Main Street between Center Street and Gothic Street. There is angled parking and motor vehicles and a bicyclist traveling through.
Main Street at King Street and Pleasant Street. People are crossing the street in all directions. There is a guardian and a child with a white cane crossing diagonally.
Businesses along Main Street (Thornes, Ted’s Boot Shop, and more) and pedestrians crossing Main Street using the rainbow crosswalk.

What’s Included in the Project?

The project will include a complete reconstruction of the public space within the project area. Every physical aspect of the street - including the roadway, sidewalk, civic spaces, traffic signals and underground utilities - will be assessed and potentially be part of the design and construction process. The project will include various  amenities including street trees, benches and seating, lighting, bike and vehicle parking, bus stop amenities, and planting areas. As part of the project, the entire street will be made fully compliant with the Americans with Disabilities Act (ADA). 

How Will the Project Be Funded?

The project will use state and federal funding provided through the  State Transportation Improvement Program  (STIP). Currently, the Picture Main Street project is projected to receive $19.2M in 2025. When compared and scored against all other proposed projects, this project was identified as the highest priority project in the region.

As a project funded using money from the federal and state governments, the project is a partnership between the City of Northampton who owns and maintains the street, the State (MassDOT) who will help fund, review, and approve the project, and the community. One portion of the project - upgrades to the underground water and sewer utilities - is not eligible to be funded by the state. The City will use funding from enterprise fund assets through our  Capital Improvement Program  for this portion of the project. 


What We Know

This section summarizes existing information and data about Main Street today, including insights about Main Street’s crash history, the condition of street trees, traffic operations, parking, and more. 

For details on the operational aspects of Main Street, see the  Functional Design Report  prepared as part of this project.

Bar chart of crashes by mode and severity (2016-2018), with three bars indicating the percent of total crashes, percent of property damage crashes, and percent of injury crashes for each mode (walking, biking, and driving). People walking and biking are overrepresented in injury crashes compared to their proportion of total crashes. People walking make up 9% of total crashes, but 50% of injury crashes. People biking make up 2% of total crashes, but 8% of injury crashes. People driving make up 89% of total crashes, but 100% of property only damages and 42% of injury crashes.
Bar chart showing the contributing behaviors to crashes on Main Street. “Distracted/Not paying attention” was the top contributing behavior, resulting in 53 crashes. Other contributing behaviors include: disregard for traffic signs, signals, or markings (7 crashes); failed to yield right of way (13 crashes); reckless, aggressive, or impaired behavior (5 crashes); drifted out of lane (4 crashes); obstructed visibility (5 crashes); made an improper turn (5 crashes); overcorrected or avoided object (3 crashes). The remaining 36 crashes had other or unknown contributing behaviors.
A bus and cars traveling both directions on Main Street between King St/Pleasant St and Strong Ave.
Bar chart showing the number of people traveling in vehicles on Main Street between King/Pleasant and West/Elm by hour of the day. People in cars make up the vast majority of people traveling in vehicles, compared with people on buses and people in trucks. There are approximately 100 people traveling between midnight and 1 AM. There are less than 200 people traveling before 6 AM. By 6 to 7 AM, the number of people rises sharply to approximately 450, and continues rising close to 1,200 by 8 to 9 AM. The number of people remains between 1,000 and 1,500 until 8 PM. The largest numbers of people are traveling by bus from 7 AM to 7 PM, remaining a consistent proportion of all travelers during that time frame. The peak time for total travelers is from 4 to 5 PM. The numbers fall steadily every hour after until 11 PM to midnight, when there are approximately 300 people traveling. The proportion of people traveling in trucks is relatively steady between 6 AM to 7 PM.
Bar chart showing the number of people traveling in vehicles on Main Street between King/Pleasant and Market/Hawley by hour of the day. People in cars make up the vast majority of people traveling in vehicles, compared with people on buses and people in trucks. There are approximately 100 people traveling between midnight and 1 AM. There are less than 200 people traveling each hour before 5 AM. By 6 to 7 AM, the number of people rises sharply to approximately 450, and continues rising close to above 1,600 by 8 to 9 AM. The number of people stay between 1,200 and approximately 1,700 until 7 PM. The largest numbers of people are travelling by bus between 8 AM and 7 PM, remaining a consistent proportion of all travelers during that time frame. The peak of the day for total travelers is from 3 to 5 PM. The numbers fall steadily every hour after until 11 PM to midnight, when there are approximately 300 people traveling. The proportion of people traveling in trucks is relatively steady between 6 AM to 6 PM.
Conceptual illustration of two cross-sections on Main Street - west of King/Pleasant compared with east of King/Pleasant. They both carry approximately the same volume - 12,300 on the west side and 13,500 vehicles on the east side. However, the west side has a much wider roadway that is used for up to four travel lanes (two lanes in each direction), while the east side only has a roadway wide enough to carry two travel lanes (one lane in each direction). The amount of space for people walking on the sidewalk is approximately 15 feet wide on both sidewalks for both sides of the intersection. The amount of space for vehicles in the roadway is 90 feet west of the intersection and 50 feet east of the intersection.
Cars driving along Main Street at Elm Street and West Street, facing State Street and New South Street.
Line graph of the statewide average vehicle miles traveled (VMT) from February to December 2020, with a line each for Average Weekday VMT, Average Weekend Day VMT, and Average AM Peak VMT. TheVMT is highest in mid-February and drops significantly between February and April 2020 for both average weekday and average weekend day, from approximately 175,000,000 to approximately 75,000,000 miles. VMT for average weekday and average weekend day begins to increase after April, but remains steady around 150,000,000 miles until December 2020. VMT for Average AM Peak shows a similar drop between February and April 2020, from 50,000,000 to approximately 20,000,000 miles. The VMT remains steady around 25,000,000 miles until December 2020.
Main Street at King Street and Pleasant Street facing east. There are pedestrians and bicyclists traveling along and across Main Street, and a ValleyBike share station on the corner.
Main Street at Crafts Avenue facing east. There is angled parking and vehicles traveling through. The intersection and crossings are quite wide and there is significantly more space dedicated to the roadway than the sidewalk.
Image of Daily Hampshire Gazette article from May 17, 2018 titled, “Officer injured by car in downtown Northampton traffic detail.”
Pedestrian crossing a long crosswalk across the four lanes of Main Street at Center Street, facing Thornes. There is a car crossing the crosswalk in front of the pedestrian.
Bar chart showing average and maximum pedestrian wait time at four signalized intersections on Main Street: Elm St/West St, State St/New South St, King St/Pleasant St, and Bridge St/Market St/Hawley St. There is a horizontal line across all bars indicating a 30 second threshold. The average wait time ranges from 40 to 55 seconds - all above the 30 second threshold, at which point pedestrians become frustrated and are more likely to cross without the WALK signal. The maximum wait time ranges from 91 to 119 seconds. King St/Pleasant Street has much longer average wait time (55 seconds) compared to the other intersections (40 to 45 seconds) and much longer maximum wait time (119 seconds) compared to the other intersections (91 to 99 seconds).
Two pedestrians in motorized wheelchairs facing each other on Main Street.
Bicyclist traveling westbound on Main Street in front of the Academy of Music. The bicyclist is in the left travel lane, with two cars behind her in both travel lanes.
Exhibit on design user types from the MassDOT Separated Bike Lane Planning & Design Guide. Sixty percent of the total population is “interested but concerned” in riding bikes. “Casual and somewhat confident” riders make up 7% of the total population, and “experienced and confident” riders make up 1% of the total population. These user types have varying tolerance for traffic stress, ranging from very low tolerance for Interested but Concerned riders to high tolerance for the Experienced and Confident riders.
The B48 bus loading passengers at the Academy of Music stop. There is another bus pulled up behind it.
Two line graphs showing average weekday traffic and average Saturday traffic from 2019. There is a line each for cars between King/Pleasant and West/Elm, trucks & buses between King/Pleasant and West/Elm, cars between King/Pleasant and Market/Hawley, and trucks/buses between King/Pleasant and Market/Hawley. During weekday peaks, there are 700-900 cars at 8 AM, 800 cars at noon, and around 900 cars at 5 PM. The number of cars between King/Pleasant and West Elm is slightly less than the number of cars between King/Pleasant and Market/Hawley. During Saturday peak, there are approximately 800 cars at 11 AM. There are less than 100 trucks at any given hour during an average, and less than 25 trucks at any given hour during an average Saturday.
Bar chart showing average wait time for drivers at four signalized intersections on Main Street during weekday AM peak hour (8 to 9 AM), weekday PM peak hour (4:45 to 5:45 PM), and Saturday midday peak hour (1 to 2 PM). Wait times at Elm St/West St and Market St/Hawley St are all less than 25 seconds during any peak hour. Wait times at King St/Pleasant St are close to 40 seconds during weekday AM peak and Saturday midday peak, but over 50 seconds during weekday PM peak. State St/New South St have the longest wait times - from 68 seconds during weekday AM and Saturday midday peak to 76 seconds during weekday PM peak.
Bar chart of fiscal year 2020 general fund revenue sources by percentage of total revenues for Agawan, Amherst, Easthampton, Greenfield, Longmeador, Northampton, South Hadley, and West Springfield. Sources include taxes, state revenue, local receipts, and other. Local receipts in Northampton make up 14.01% of total general fund revenue, compared to other municipalities whose portion of local receipts make up 1.32% to 3.18% of their respective total general fund revenues. Northampton’s general fund revenue is made up of state revenue (15.63%) and taxes (66.24%).
Two sandwich boards on the sidewalk advertising local businesses on Main Street at Masonic Street.
Two people walking on the sidewalk by businesses on Main Street, one carrying shopping bags. Another person is sitting on a drum on the sidewalk, playing a guitar.
Two pie charts showing downtown parking supply and on-street parking supply. The downtown parking supply consists of 1,584 spaces, with 66% of spaces being off-street parking and 34% of spaces being on-street parking. The downtown on-street parking supply consists of 543 spaces, with 25% of the spaces being in the project area, and 75% of the spaces being not in the project area.
People walking on the sidewalk next to a parking ticket machine and on-street angled parking by Haven Body Arts on Main Street between Center Street and Gothic Street.
Bar chart showing parking use in the downtown core by on-street and off-street utilization, for weekday morning, weekday afternoon, weekday evening, Saturday midday, and Saturday evening time periods. On-street utilization ranges from 66% during weekday mornings to 83% during Saturday evenings. Off-street utilization ranges from 58% during weekday evenings to 83% during weekday afternoons. Beside weekday evenings, other time periods are all above 75% utilization.
An Odwalla delivery truck is parked on Main Street over the center yellow lines outside of Thornes.
A FedEx truck is parallel parked on Main Street near Crafts Avenue.
Two people are sitting and playing guitars at an outdoor cafe on the sidewalk on Main Street. One side of the business has clothing on a rack for the retail store next door. The other side of the business has additional outdoor dining tables for the restaurant next door.
Outdoor dining tables on the sidewalk on Main Street near the foot bridge next to the railroad tracks.
A tree in the planting strip on the sidewalk on Main Street.
Artwork on the walls and ground along the walkway in Cracker Barrel Alley (between Center Street and Masonic Street).

Outdated underground utilities are near the end of their lifespans.

Sewer, drainage, and water utilities - many of which are over 100 years old - run underground along Main Street. The drainage pipes are for stormwater and connected to the infiltration beds of the trees along the corridors. All sewer, drainage, and water pipes are near the end of their lifespans and need to be replaced. This project will give the City an opportunity to replace the aging utilities simultaneously with surface-level improvements that incorporate surface level stormwater management and avoid future utility disruptions. 

A fire truck driving through the intersection of Main Street and King Street and Pleasant Street.
Huge piles of snow in the middle of the roadway on Main Street in front of City Hall. The snow piles are taller than people walking by on the street.

What We've Heard

The feedback and support of residents, business owners, visitors, and other stakeholders is tremendously important to move the project from planning to construction. Below, we’ve summarized what people have shared with us so far.

People come to this project with a wide range of experiences, expertise, and awareness of previous studies and plans.

That’s part of why we created this website. A lot of planning, analysis, and study has been completed before now and we want to make sure everyone has all the information.


Design Alternatives

Based on feedback from meetings, surveys, and conversations held throughout 2020, the City developed several high-level alternatives to consider for Main Street. These alternatives represent the spectrum of opinions that were shared with the city and Northampton’s overall goals for safety, accessibility, vibrancy, and sustainability. From the preservation of parking to shorter crosswalks to adding bike lanes to reducing traffic congestion, a wide range of priorities were expressed by many stakeholders in Northampton. 

After several rounds of community meetings, review of over 1,200 survey responses, and consideration of safety, accessibility, vibrancy, and sustainability goals, Mayor Narkewicz  announced  that Alternative 3 would be carried forward into the next design phase. Alternative 3 includes three vehicle travel lanes, expanded sidewalks, separated bike lanes, and a mix of parallel and angled parking. As the City moves into the next phase, there will be additional opportunities for the community to review and weigh in on specific design details.

While alternatives for Main Street were being considered, the city invited the community to explore the benefits and trade-offs of each of the alternatives presented below. While the alternatives include the full project area (from West/Elm to Market/Hawley), the greatest differences between alternatives are seen in the section of Main Street between the West/Elm intersection and the King/Pleasant intersection.

The alternatives that were explored include:

  • Alternative 1A: Four vehicle travel lanes with a mix of expanded and reduced sidewalks, angled parking, and a mix of separated and shared bike lanes
  • Alternative 1B: Four vehicle travel lanes with expanded sidewalks, angled parking, and no bike lanes
  • Alternative 2: Four vehicle travel lanes with expanded sidewalks, parallel parking, and a mix of separated and shared bike lanes
  • Alternative 3: Three vehicle travel lanes with expanded sidewalks, separated bike lanes, and angled parking

Although Alternative 3 was ultimately selected to be advanced into detailed design, all of the alternatives considered are documented below for reference (tree and parking space numbers are more accurately reflected with a 25% design.)

To help the community and stakeholders understand the benefits and drawbacks of the alternatives, each was evaluated using a range of criteria that are aligned with the project's goals. This evaluation was intended to provide a relatively objective approach to decision-making, with the understanding that the process of creating a safe and vibrant Main Street is not entirely scientific. The evaluation criteria for the alternatives include:

Goal 1: Provide Safety and Access for All

  • Crosswalks are short and minimize conflicts
  • All modes have separate and dedicated space for travel
  • All sidewalks provide at minimum 5 feet clear space
  • Space for accessible parking is provided on every block
  • Emergency vehicle access is preserved

Goal 2: Promote a Vibrant and Attractive Downtown

  • Businesses have sidewalk space for outdoor dining and commerce
  • On-street vehicle parking is preserved
  • Space for art, seating, civic gatherings, and other amenities is provided
  • A diversity of business, customer, and civic needs are met

Goal 3: Create a Functional, Enduring, and Sustainable Streetscape

  • Space for commercial loading is defined and convenient
  • Delay for people driving and taking transit on Main Street is minimized
  • Delay for people walking and biking on Main Street is minimized
  • Existing trees are preserved
  • Space for new trees and green infrastructure is provided
  • Snow management and removal operations are considered

Timeline

Here is what has happened so far, and what you can expect in the future.

2005-2019

  • Northampton Streetscape Improvement Plan (2005)
  • Route 9 Railroad Overpass Safety Study (2006)
  • Sustainable Northampton Comprehensive Plan (2008 and amended through 2021)
  • Downtown Northampton Parking Management Study (2015)
  • Main Street Walk/Bike Assessment, an element of Sustainable Northampton (2016)
  • Walk Bike Northampton Plan, an element of Sustainable Northampton (2017)
  • Route 9 Safety and Livability Study (2017)
  • Transit Mobility Alternatives Study (2018)
  • A Downtown Northampton for Everyone: Residents, Visitors, Merchants, and People at Risk (2019)

Winter 2020

  • Community Meeting #1
  • Project Advisory Group Meeting #1
  • Business Group Meeting #1
  • Joint Parking and Bike/Ped Committee Meeting #1
  • Community Survey #1

Spring 2020

  • COVID-19 pandemic begins affecting life in Northampton
  • Route 9 Road Safety Audit (2020)

Summer 2020

  • Outdoor Dining on Lower Main Street installed
  • Temporary Shared Streets & Spaces Project Installed on Upper Main Street
  • Community Survey #2
  • Business Stakeholder Meeting
  • Temporary Project Removed on Upper Main Street 

Fall 2020

  • ADA Self-Evaluation & Transition Plan and Section 504 Plan (2020)
  • Transportation & Parking Commission Meeting
  • Bicycle & Pedestrian subcommittee Meeting
  • Planning Board Meeting
  • Downtown Northampton Association Meeting 
  • Project Advisory Group Meeting #2 
  • Community Meeting #2
  • Chamber of Commerce/Economic Development Committee Meeting
  • Community Survey #3

2021

  • Climate Resilience and Regeneration Plan, an element of Sustainable Northampton (2021)
  • Community Meeting #3 - Launch Website
  • Community Meeting #4 - Design Alternatives Meeting
  • Community Survey #4
  • Community Meeting #5 - Selection of Preferred Alternative
  • Community Forum 1 - East Section from King/Pleasant to Market/Hawley Intersections
  • Community Forum 2 - Middle Section from Masonic Street to King/Pleasant Intersection
  • Community Forum 3 - West Section from Elm Street to Masonic Street
  • Design Development

2022

  • MassDOT 25% Design Submittal (January 2022)
  • MassDOT review period for 25% design submittal

2023

  • MassDOT 25% Design Public Hearing
  • 75% Design

2024-2026

  • 75% Design and Permitting Review
  • Final Design
  • Pre-Construction Meetings
  • Construction

FAQ

These are the most common questions we have received on the project to-date. If you have a question that is not answered here, feel free to contact us.​

Why do we need to make any changes at all to Main St?​

Beyond addressing well-documented safety concerns, the underground utilities on Main Street have reached the end of their design life and are in need of replacement. In addition, Main Street is in need of investments to the public realm that can help usher in prosperity and longevity for our existing businesses as well as future investors. Downtowns all over the country are evolving and consumers, who have many choices and little absolute need to come downtown, are increasingly voting with their feet and their pocketbooks for downtowns that provide rich experiences and outdoor environments. Changes to Main Street (and other streets in the City) are also essential to addressing the threats of unmitigated climate change, such as stormwater surges during intense rain events and increasingly hot temperatures.

Will parking be removed?​

We understand the critical importance of on-street parking as an amenity to Downtown businesses.  The future design of Main Street strives to maintain as much on-street parking as possible while addressing critical safety needs and balancing the functionality of Main Streets for future businesses. The current design proposes 73 on-street parking spaces compared to 130 under existing conditions. The project’s design does provide an increased supply of accessible on-street parking with spaces provided on every block.

Within a 5-minute walk of Main Street 400 on-street parking spaces and 1,000 public off-street spaces are available. The City has also updated its  parking policy  (March 2023) to reflect people’s parking habits and ensure is availability for users who value its convenience.

How will traffic and congestion be affected?​

Today, traffic congestion is caused in part by the number of vehicles that travel through Main Street, but also by the street design and the traffic signal programming. Traffic analysis is being conducted as part of the redesign of Main Street to evaluate future conditions and to maximize efficiency while balancing other priorities for the street. Overall future traffic operations are anticipated to remain generally at the same level of accommodation for vehicles as existing conditions while the project will incorporate significant enhancements to improve the experience pedestrian and bicycle users.

How will emergency response vehicles travel through the corridor?​

Concern about increased emergency response time is common when discussing any street project. However,  research  shows that some measures actually can improve or maintain existing response time while improving safety for vulnerable users, like people walking and biking. Additionally, emergency response vehicles are allowed to use the full width of the street in both directions during emergencies, which makes it easier for them to maneuver around pulled-over vehicles.

Though the installation was only in place for four weeks, response times measured during the temporary Shared Streets & Spaces project over the summer of 2020 showed no change in response time when compared to existing conditions.

How will this project affect people experiencing homelessness on Main Street?​

This project is not intended to unsettle people experiencing homelessness or others who are panhandling who spend time on Main Street. The City is working to create a  Community Resilience Hub  to support all community members who face chronic and acute stress due to natural and human-caused disasters, climate change, and social and economic challenges, including providing services for those who otherwise will be panhandling.​ 

How will construction activities affect Main Street?

Prior to any construction activities, a detailed construction management plan will be prepared to help make construction safe and efficient. Keeping Main Street open for business during construction will become a major focus for the project team when we get closer to construction. The design team has already begun  collecting examples and ideas  from places around the world that have completed major reconstruction activities while preserving civic, business, and other activities on the Street.


A tiny painted house hanging from a tree on Main Street. It says, “We are in this together” and “Have a wonderful day.”