North Magnolia Redevelopment

Ocala, FL

Scope: Redevelopment of the North Magnolia Business District in Ocala, FL

Intro

In recent years the Ocala CRA has made significant improvements to Downtown Ocala resulting in many new businesses opening in the area and an increase in visitor activity. Some of these improvements include rehabbed storefronts, a large new parking garage adjacent to downtown, and streetscape improvements.

The North Magnolia Business District is approximately 1 mile from Downtown Ocala. It has historically housed many businesses but has now entered a state of decline.

The North Magnolia CRA has created a plan to improve the North Magnolia Business District. This project looks at that plan and makes recommendations for what should exist in the area.

1

Welcome to Ocala

The City of Ocala was established in 1846 and has grown to around 59,000 people. It has been called the Brick City and the Horse Capital of the World.

2

Historic Downtown Ocala

The public square hosts local musicians and events. It's surrounded by historic buildings and local businesses.

3

Connection

N. Magnolia Ave connects downtown to to the North Magnolia Business District.

4

N. Magnolia Business District

The district has business infrastructure including warehouses and offices, as well as a quiet residential neighborhood.

The map below shows the North Magnolia CRA's improvement plan.

Research Question

How can the redevelopment design of the North Magnolia Business District best revitalize the space and connect the area to downtown?

Research Methodology:

  • Study the redevelopment area to determine what should be done.
  • Talk to city officials and local residents about what kind of development should go in the area.
  • Create 3D models to show the improvements that can be made to the area.

Data Collection:

  • Studies of other redevelopment projects in small cities.
  • City of Ocala development plans.

Findings & Recommendations

  • Lacking a quality grocery store nearby, closest is Harvey's 1.5 miles away (~20 mins via bus).
  • Area lacks unique identity and attractors for new businesses and residents.
  • CRA plan includes a warehouse/industrial building on the main roadway. I'd recommend that section gets a second look to make sure the development can help activate the street front.
  • Ensure a smooth transition from new development to the existing neighborhood, because it's a quiet and sparse area.
  • Consider transitional development- establishing temporary space for businesses/events before investing in permanent infrastructure.

Goal: livable, low-rise density in a human-scaled neighborhood. Smooth transect from public realm to neighborhood realm.

3D Plan

Food Park

Anchored by permanent food businesses but room for temporary food providers such as food trucks or farmer's market stands.

The food park provides a lunch spot for adjacent employees as well as a food option for local residents. This area connects residential to commercial, and creates an "18-hour street".

Transect from Light-Industrial to Single-Family

Dog Park

While there are many parks in the area, there is only one dog park in city limits. Programming a dog park in the neighborhood will benefit local residents with dogs, draw people into the area to the benefit of restaurants and retailers, and entice dog owners to move into the newly built homes and apartments. This dog park will be located very close to the Humane Society of Marion County, and they could bring adoption-available dogs to the park.

Grocery

Build mixed-use small grocery store - like Ward's or Aldi. Consider a locally owned co-op grocery store.

Fresh, healthy food for residents & new jobs.

Affordable Housing

Create affordable housing through ADU's or co-op housing (buy duplexs/apartments) Provide the "missing middle" of housing through duplexes, multiplexes, courtyards, etc. neighborhood is more suited to low-rise density.

Public Recreation

Public park/sports fields transect into apartments modeled after park in Gainesville. Effective transect from roadway to public play to dense private residence. Retain some of the nature that is already there.

Connectivity

The Osceola Trak was recently built as a multi-use rail trail in downtown. It is proposed to continue through midtown. I propose that it continues as a multi-use path along the railway to connect Downtown, Midtown, North Magnolia and the new Ocala Wetland Recharge Park.

Additionally, a circulator trolley (on the railroad or on the roadway) would connect the 3 districts and reduce car travel.

Relation to the Built Environment

References

The food park provides a lunch spot for adjacent employees as well as a food option for local residents. This area connects residential to commercial, and creates an "18-hour street".

Transect from Light-Industrial to Single-Family

Fresh, healthy food for residents & new jobs.