Get started with U.S. Updated Demographics

In the  previous section of this tutorial series , you learned about the basics of Esri Updated Demographics data -what it is, who creates the data, and its advantages over other data sources. In this section, you will explore the other types of analytical databases that coincide with and round out the Updated Demographics portfolio. Let's begin with a high-level overview of each database, starting with Esri's behavioral data tables.

Esri provides four types of lifestyle and behavioral databases; Tapestry Segmentation, Market Potential, Consumer Spending, and Retail Demand by Industry. Lifestyle and behavioral data adds another analytical layer when trying to better understand your customer base. Each of these data tables provides unique insights into consumer preferences, tendencies, and patterns.

Up to this point, you have learned about the databases created and provided by Esri. In this section, we cover the additional databases that are made available by Esri data partners.

In this tutorial, you learned about key Updated Demographics data that is created by Esri, additional complementary data tables, and data from Esri data partners. To learn how to access and incorporate data into your analysis projects,  view Part 3: Work with Updated Demographics data. 

To enhance your data analysis knowledge, explore the tutorial series below:

Esri data estimates and forecasts are developed from a mix of inputs from  Esri U.S. Updated Demographics , the decennial census, the ACS, and business data from Data Axle. Represented as point-in-time estimates as of July 1, the data is available for Esri’s standard geographic areas and for any user-defined polygon such as a ring or drive time.  Read the Esri Updated Demographics Methodology Statement for more information 

Use our  data reference page  to help answer additional questions about Esri Demographics.

If you have a topic you would like covered in a data tutorial to help you better understand U.S. data, send us an e-mail with your topic idea.