Spirit Valley Core Investment Area

Focusing attention and investment on Duluth's core business districts

Aerial image of the Spirit Valley commercial area, with the Saint Louis River in the background.

Welcome to the City of Duluth's first Core Investment Area (CIA) planning process.

Stay tuned for recurring opportunities to be a part of the planning process!

Can't wait to get started? Take our  survey , or leave a comment on the  Spirit Valley CIA City Webpage .

What is a CIA?

During the drafting of the  Imagine Duluth 2035 Comprehensive Plan,  residents expressed a desire for enhanced connections to vibrant, walkable neighborhood centers. These centers became referred to as Core Investment Areas (CIAs). These neighborhood centers were identified because of their significant potential for economic and community revitalization.

Spirit Valley Parade 1924, corner of Grand and Central

Spirit Valley is the first CIA to undergo a comprehensive visioning and planning process. Spirit Valley’s rich history, active community, and existing economic infrastructure provides a solid foundation. City staff is gathering input from residents, business owners, and other stakeholders on community elements that are working and changes they'd like to see made. This initiative aims to guide public and private investment in the district, with the goal of fostering a vibrant and thriving neighborhood center.

The Core Commercial Area, shaded in blue, is the primary focus of the study. The broader Study Area, shaded in green, plays a crucial role in understanding how the commercial area operates and how it could serve the surrounding community better.


Study Area

The focus of the plan is Spirit Valley's Core Commercial Area, defined by the triangular junction of Grand Ave, Central Ave, and I-35 (highlighted in blue on the map).

The surrounding neighborhoods and residential streets constitute the overall Study Area (outlined in green on the map).

To the right is an interactive study area map, if you wish to explore the area more! The blue triangle is the core commercial area, and the green outline includes the whole study area.

    • Core Commercial Area
    • SVCIA Study Area


Project Timeline

2024 Summer

Spirit Valley Days (August 2-3, 2024) was the perfect way to kick off the planning process and introduce the idea of a Core Investment Area plan.

2024 Fall

Launching the Core Investment Area plan through the survey and Spirit Valley Strolls has given an initial idea of how community members interact with and what they want for Spirit Valley. The kick-off community meeting will provide guidance on what the community values and what it hopes to achieve with this planning process.

2025 Winter

This process will be led by a plan committee, consisting of local neighborhood and business stakeholders. The committee will review data and input gathered, assist with crafting a plan vision, and evaluate alternatives.

2025 Spring

A second community meeting will be held to weigh in on alternatives. The plan committee will assist in selecting preferred alternatives and drafting plan recommendations.

2025 Summer

The draft plan will be solidified with concrete actions to develop a final plan for the CIA. These actions will ensure that private and public development can be leveraged to enhance Spirit Valley's neighborhood center into a dynamic and flourishing area.

2025 Fall

After more than a year of solicitating community feedback and planning, the plan's implementation will officially begin led by the plan committee and other community stakeholders.

Grand Ave in Spirit Valley


Community Engagement Details

When asked "What do you love about Spirit Valley?", the community had much to say.

Spirit Valley Days (August 2-3, 2024) was the perfect way to kick off the planning process and introduce the idea of a Core Investment Area plan.

City Staff received so much valuable feedback and we had nearly 100 surveys completed by the end of the second day. The community was enthusiastic to share their favorite characteristics of the neighborhood, and their most desired improvements.

Thank you to everyone who stopped by to say hello, spin the wheel for trivia, or peruse the photos of historic West Duluth. The image on the right is a photo of the poster that asked community members what they LOVE about Spirit Valley. The diverse range of responses from the sense of community, to the local businesses, and the playgrounds are prime examples of all the traits that make Spirit Valley a great place to live, work, and play.

The City of Duluth had a tent at Spirit Valley Days, and City staff got a chance to share about their work and the core investment area process, as well as interact with community members from all walks of life.

Spirit Valley Stroll- click on the image above to learn more!

Spirit Valley Strolls (October 2-3, 2024) took advantage of the beautiful Duluth fall and allowed community members and City staff to experience and discuss Spirit Valley.

Topics included businesses, transportation, housing, safety, diversity and green space, among others.

One stroll, on October 2nd, went along Grand Ave and another went, on October 3rd, along Central Ave to capture a comprehensive view of the business district.


Spirit Valley History

Indigenous History

Prior to the Ojibwe arriving in the 1600s, the Dakota, Assiniboine, and Cree occupied the western Lake Superior region. The Ojibwe had been living along the region, although there is no recorded Ojibwe village in what is now West Duluth.

Oneota Establishment

Following European settlement of the area, the town of Oneota was established in 1856, and a school was built at 4300 Oneota St; it also served as a church and town hall. (The name "Oneota" comes from “Oneida,” a tribe native to central New York.)

The 1856 Oneota School, date unknown. [Image: Zenith City Press]

Oneota Growth

From 1870, Oneota grew as nearby Duluth booms; the town boasted two lumber mills, a brickyard, a furniture factory, the Merritt hotel, a store, the 1856 school, and a church. The first sawmill, Henry Wheeler's sawmill, arrived in 1856, located on the St. Louis River at the foot of 45th Avenue West. Oneota population: 556.

The 1856 Oneota School, date unknown. [Image: Zenith City Press]

West Duluth

Charle's Lovett's West Duluth Land Company purchased the land from Thirtieth Avenue West to Kingsbury Creek, creating the Village of West Duluth in 1886.

In 1889, West Duluth Village Hall, which also served as a courthouse, firehouse, and police station, opened at 531 North Central Avenue.

The 1889 West Duluth Village Hall, ca. 1900. [Image: Zenith City Press]

Streetcars

The Duluth Beltline Railway, a funicular streetcar running from Sixty-First Avenue West and Grand Avenue to Vinland Street in Bayview Heights opened in 1889. It rose 600 feet and was often called the West Duluth Incline, this transit option increased access to West Duluth.

In 1891, Duluth’s streetcar system was extended west via its new West Duluth Line running along Superior Street from the West End to Thirty-Sixth Avenue West, where it ran southwest for a block before merging with Oneota Street and continuing west to Fifty-Seventh Avenue West. There it ran west to Central Avenue, then south to Raleigh Street and continued west to Sixty-Second Avenue West, where it terminated adjacent to Grand Avenue. At their peak, the streetcars ran roughly every 15 to 20 minutes.

The Duluth Beltline Railway’s West Duluth waiting station, ca. 1893. [Image: UMD Martin Library]

Longfellow Elementary

In 1891, Longfellow Elementary School opened at 6015 Elinor Street.

Students and faculty pose outside of Longfellow Elementary School, ca. 1892. [Image: Zenith City Press]

Financial Panic of 1893 and Lumber Industry

The Financial Panic of 1893 devastated West Duluth metal manufacturers, but lumber mills remained operating. Duluth was the center of the nation’s lumber industry in the 1890's.

Merrill & Ring

In 1892, the Merrill & Ring Sawmill was established on Grassy Point.

In 1892, the Merrill & Ring Sawmill was established on Grassy Point.

Area Recovery and Growth

Despite lumber industry declines from 1895-1930, the area continued to recover and grow, with numerous businesses and community centers established.

West Duluth Annexation

In 1894, the City of Duluth annexed West Duluth as well as the adjacent Bayview Heights.

Irving Elementary School

In 1895, Irving Elementary School opened at 101 North Fifty-sixth Avenue West.

The 1895 Irving Elementary School, 1915. [Image: UMD Martin Library]

Changing neighborhood dynamics

The 20th century was filled with massive changes to the area- the popular streetcars were replaced by busses, industries boom and bust, and prohibition comes and goes. These sweeping changes shifted the neighborhood's character and led to certain challenges in retaining the previously thriving commercial center of Spirit Valley.

Union Match

In 1903, Union Match began operation at the former Marinette Iron Works; in 1941 its name is changed to Universal Match.

Union Match, originally the Marinette Iron Works, ca. 1910. [Image: Zenith City Press]

St. James Catholic Church

St. James Catholic Church, whose congregants represented many European countries was constructed in 1903 at 721 North 57th Avenue West. St. James School was built next door.

The 1903 St. James Catholic Church, ca. 1920. [Image: UMD Martin Library]

Zenith Furnace

In 1902, West Duluth Blast Furnace reopened as Zenith Furnace.

Zenith Furnace, originally West Duluth Blast Furnace and later Interlake Iron, 1917. [Image: UMD Martin Library]

Duluth, Missabe, and Northern Railway Ore Docks

In 1906, DM&N wooden Ore Dock #4 was built west of Ore Dock #3 (at 2,304 feet long, it was the longest wooden ore dock ever built).

In 1906, DM&N wooden Ore Dock #4 was built west of Ore Dock #3 (at 2,304 feet long, it was the longest wooden ore dock ever built).”

People's Brewing Company

The Peoples Brewing Company opened at 4230 West Superior Street in 1907, providing a key social gathering spot for community members.

Brew kettle and vats inside the People’s Brewing Company, 1936. [Image: UMD Martin Library]

Cody Hotel

In 1910, The Hotel Phillips was renamed the Cody Hotel in honor of Buffalo Bill Cody, who’s sister, Helen Wetmore, lived in West Duluth. Cody Street was named for Helen and her brother.

A streetcar passes in front of the Cody Hotel at the intersection of Ramsey Street and Central Avenue, 1912. [Image: Minnesota Street Car Museum]

West Duluth Branch of Duluth Public Library

West Duluth Branch of the Duluth Public Library opened at 701 North Central Avenue in 1912.

The West Duluth branch of the Duluth Public Library, 1919. [Image: UMD Martin Library]

Duluth, Winnipeg, and Pacific Railroad

The Duluth, Winnipeg & Pacific Railroad (DW&P) was built through West Duluth in 1912. The railroad sliced through the northern portion of Fairmount Park, and its 40-acre rail yard sat between Raleigh & Bristol Streets. From there the line extended through West Duluth’s Commercial District utilizing an elevated line from 57th Avenue west to Michigan Street west of Forty-Sixth Avenue West.

Grand Avenue passing under the Duluth, Winnipeg & Pacific Railroad’s high line, 1929. [Image: UMD Martin Library]

Diamond Horse Shoes and Calk

Diamond Horse Shoes & Calk opened at 4702 Grand Avenue in 1912.

Diamond Horse Shoes & Calk opened at 4702 Grand Avenue in 1912.

DW&P Railroad Depot

The Duluth, Winnipeg & Pacific Railroads built a three-story tall passenger and freight depot at Grand and Central Avenues in 1913.

The Duluth, Winnipeg & Pacific Railroad’s 1913 passenger and freight depot, ca. 1965. [Image: Lake Superior Railroad Museum]

Western Rug Company

In 1914, Western Rug Company, aka Klearflax—which made rugs from flax—opened at 6320 Grand Avenue.

The Western Rug Company, aka “Klearflax,” ca. 1915. [Image: Zenith City Press]

West Duluth Municipal Building

The West Duluth Municipal Building, including the police department’s Station No. 3, the fire department’s Engine House No. 8, and a municipal courthouse, opened at 601 North Central Avenue in 1916. The 1889 West Duluth Village Hall was sold.

The West Duluth Municipal Building, ca. 1916. [Image: Zenith City Press]

Duluth Show Case Company

Duluth Show Case Company relocated to Fiftieth Avenue West and Wadena Street and begins manufacturing refrigerators in 1921. Its name was changed first to Duluth Refrigerator and, in 1932, to the Coolerator Company.

The Duluth Showcase Company, later Coolerator, ca. 1922. [Image: UMD Martin Library]

Duluth Zoo

Duluth Zoo was established in Fairmount Park in 1923 and became a key West Duluth destination.

The Duluth Zoo in Fairmount Park, ca. 1930. [Image: UMD Martin Library]

Stone-Ordean-Wells Mill

Stone-Ordean-Wells Mill, makers of Empress Coffee, opened at 4832 Grand Avenue in 1924.

The Stone-Ordean-Wells Mill, later Ikonics, ca. 1926. [Image: UMD Martin Library]

Arrowhead Bridge

The Arrowhead Bridge opened in 1927, connecting West Duluth to western Superior, Wisconsin.

A postcard of the Arrowhead Bridge, ca. 1930. [Image: Zenith City Press]

Webber Hospital

Dr. Edward E. Webber established the Webber Hospital at 5601 Grand Avenue in 1927.

Webber Hospital, ca. 1928. [Image: UMD Martin Library]

Memorial Park

Twenty-eight trees were planted in Memorial Park to honor West Duluthians who served and died during the first world war in 1928. This park, right next to Spirit Valley, is central community green space and leisure space.

Memorial Park, 1928. [Image: UMD Martin Library]

Great Depression and World War Two

The Great Depression and World War Two brought financial challenges to the area, as well as opportunities with wartime manufacturing. New technologies from this period also came to West Duluth.

End of Streetcars

In 1939, streetcars stopped operating and were replaced by busses.

War Manufactuing in Spirit Valley

Coolerator made storage units, ammunition containers, and mess tables for the U.S. war effort from 1941-1944.

Post-War Industrial Decline

From 1945-1960, the post-war industrial decline began in Spirit Valley, across Duluth, and in many areas around the country.

The DW&P Passenger Depot closed in 1961; it was demolished in 1966.

This industrial decline led to the closure of businesses, schools, and manufacturing sites throughout the area.

Looking down at the intersection of Grand and Central Avenues from the DW&P depot in 1961, four years before it was demolished. [Image: UMD Martin Library]

I-35 Construction and Demolitions in West Duluth

In 1963, the state began removing houses and manufacturing plants in former Oneota to make way for Highway 35 Expansion through Duluth; everything between Michigan Street and Oneota Street was destroyed.

The I-35 made it possible for vehicles to quickly travel through Duluth, however this construction also led to the demolition of key parts of the neighborhood and continues to cut through the neighborhood today.

Spirit Valley and West Duluth Revival

Since 1979, there have been concentrated efforts to revive West Duluth, beginning with the "Spirit Valley" rebranding.

DW&P Railroad Removed

In 1984, DW&P railroad abandoned its line through Duluth as new terminal facilities opened in Superior. The DW&P rail line, including trestle, was officially removed in 1985.

Keene Creek Park

Keene Creek Park was established in 1986 on 10.6 acres located under the I-35 overpass between Grand Avenue and Sixty-third Avenue West.

Bong Bridge

Throughout the 1980's, more homes in Lower Oneota were removed for the future construction of the Bong Bridge. In 1985, the Arrowhead Bridge officially closed and was replaced by the Richard I. Bong Memorial Bridge.

Sofidel

In 1986, New Page Paper mill opened at 4920 Recycle Way; in 2015 ownership shifted to Verso, which sold to Sofidel (Sofidel is currently undergoing an expansion of their plant).

K-Mart

In 1991, K-Mart relocated to a new location in the Spirit Valley Shopping Center and became a key shopping destination in Spirit Valley to meet a variety of needs.

City Center West

City Center West—including Fire Station 8, the library’s West Duluth branch, a community center, and a police substation—opened at 5830 Grand Avenue in 1991.

West Duluth Revitalization Plan

West Duluth Revitalization Plan created housing for veteran’s seniors, and special needs residents, rehabilitated 30 homes, renovated apartments, purchased 75 homes, removed blight, revitalized retail storefronts, and welcomed 12 new retail business, providing 47 new jobs.

Education

The renovation and expansion of Denfeld High School was completed, and the new Laura McArthur Elementary opened at 720 N. Central Avenue in 2012.

K-Mart

In 2018, the K-Mart closed permanently.

Spirit Valley Today

Today, Spirit Valley still contains a tight-knit neighborhood center and is surrounded by passionate residents and unique community destinations. Spirit Valley has huge opportunities in strengthening its businesses, enhancing green spaces, improving transportation options, and best serving its residents and businesses.

Its industrial legacy lives on - the riverfront caters to a wide array of industry today from paper processing, to fuel distribution and railroad contractors.

City of Duluth, 2024


Study Area Demographics

The study area population of 3,511 for this planning process makes up 4% of Duluth's total population (86,772). This section explores how the Spirit Valley study area compares to the City of Duluth as a whole.

Moving from the youngest to the oldest age groups, the study area tends to see lower populations of school-aged children and college-age students, while the area has a higher proportion of those in the labor force, ages 25-64, compared to the rest of Duluth. The higher proportion of those in their working years may be due, in part, to a more affordable housing market for those who entered the workforce more recently. The lower proportion of college-age students is likely because the three colleges in the city are located in eastern or central Duluth.

The racial makeup of the study area is difficult to analyze due to the small proportion of people of color in the study area. The white residents occupy 87.8% of the area population, and the only other metric that was large enough to display with statistical accuracy is for those who identify with two or more races, comprising 5.4% of the study area population. These metrics are similar to Duluth at large, with 88.3% white and 5% two or more races.

Overall, the educational attainment within the study area is less than that in Duluth as a whole, with the study area having greater proportions of those with less than a high school degree or high school/GED. Within Duluth, the proportion of those with a bachelor's degree or higher is notably higher than that within Spirit Valley.

The unemployment rate within the study area is the same as that in Duluth, 4.9%, which is similar to the national rate. The rate is higher than the MN state unemployment rate, an indication of the strength of the State's economy.

Overall, the top five employment industries are relatively similar in the study area, as compared to the rest of Duluth, with healthcare/social assistance dominating.

The study area median household income is slightly lower than that of Duluth.

The study area home ownership rate is nearly 10% greater than that in Duluth as a whole. This is likely due to the large rental housing market around the colleges in eastern Duluth. This is also indicative of how study area residents are often long-term residents with deep ties to the area.


Future of Spirit Valley

Learning about Spirit Valley's history, the study area's demographics, and what people think about Spirit Valley gives a strong foundation for designing an achievable plan for the core investment area.

Throughout its history, the area has seen the rise and fall of lumber milling, iron and steel production, manufacturing of goods for local and regional consumption, railroads and streetcars that formed the backbone on which the area's neighborhoods and commercial district formed. Recent changes in retailing nationwide have affected the business district with the loss of Kmart and other retail shops. There is reason for hope, however, with a strong demand for housing, a good mix of businesses choosing to locate in the core commercial area, an active citizen-led business group, and a legacy of community members facing challenges head-on and advocating for needed changes.

Grand Ave, 1961

With this core investment area planning process the City aims to provide a guide for public and private investment in the district, with the goal of fostering a vibrant and thriving neighborhood center.

For this plan to succeed it needs community input and support for implementation. Please consider how you can contribute to the success of Spirit Valley by participating in the planning process.

  • Sign up for email notification of future planning activities using the "Comment Box" at the bottom of the  web page ,
  • Fill out the  survey ,
  • Leave a comment in the "Comment Box" at the bottom of the  web page ,
  • Attend a future community meeting.

Feel free to reach out to City of Duluth Senior Planner, Kyle Deming at  kdeming@duluthmn.gov  or 218-730-5580.

City of Duluth - Planning and Economic Development Department, December 2024

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Spirit Valley Parade 1924, corner of Grand and Central

The Core Commercial Area, shaded in blue, is the primary focus of the study. The broader Study Area, shaded in green, plays a crucial role in understanding how the commercial area operates and how it could serve the surrounding community better.

Grand Ave in Spirit Valley

When asked "What do you love about Spirit Valley?", the community had much to say.

Grand Ave, 1961

The 1856 Oneota School, date unknown. [Image: Zenith City Press]

The 1856 Oneota School, date unknown. [Image: Zenith City Press]

The 1889 West Duluth Village Hall, ca. 1900. [Image: Zenith City Press]

The Duluth Beltline Railway’s West Duluth waiting station, ca. 1893. [Image: UMD Martin Library]

Students and faculty pose outside of Longfellow Elementary School, ca. 1892. [Image: Zenith City Press]

In 1892, the Merrill & Ring Sawmill was established on Grassy Point.

The 1895 Irving Elementary School, 1915. [Image: UMD Martin Library]

Union Match, originally the Marinette Iron Works, ca. 1910. [Image: Zenith City Press]

The 1903 St. James Catholic Church, ca. 1920. [Image: UMD Martin Library]

Zenith Furnace, originally West Duluth Blast Furnace and later Interlake Iron, 1917. [Image: UMD Martin Library]

In 1906, DM&N wooden Ore Dock #4 was built west of Ore Dock #3 (at 2,304 feet long, it was the longest wooden ore dock ever built).”

Brew kettle and vats inside the People’s Brewing Company, 1936. [Image: UMD Martin Library]

A streetcar passes in front of the Cody Hotel at the intersection of Ramsey Street and Central Avenue, 1912. [Image: Minnesota Street Car Museum]

The West Duluth branch of the Duluth Public Library, 1919. [Image: UMD Martin Library]

Grand Avenue passing under the Duluth, Winnipeg & Pacific Railroad’s high line, 1929. [Image: UMD Martin Library]

Diamond Horse Shoes & Calk opened at 4702 Grand Avenue in 1912.

The Duluth, Winnipeg & Pacific Railroad’s 1913 passenger and freight depot, ca. 1965. [Image: Lake Superior Railroad Museum]

The Western Rug Company, aka “Klearflax,” ca. 1915. [Image: Zenith City Press]

The West Duluth Municipal Building, ca. 1916. [Image: Zenith City Press]

The Duluth Showcase Company, later Coolerator, ca. 1922. [Image: UMD Martin Library]

The Duluth Zoo in Fairmount Park, ca. 1930. [Image: UMD Martin Library]

The Stone-Ordean-Wells Mill, later Ikonics, ca. 1926. [Image: UMD Martin Library]

A postcard of the Arrowhead Bridge, ca. 1930. [Image: Zenith City Press]

Webber Hospital, ca. 1928. [Image: UMD Martin Library]

Memorial Park, 1928. [Image: UMD Martin Library]

Looking down at the intersection of Grand and Central Avenues from the DW&P depot in 1961, four years before it was demolished. [Image: UMD Martin Library]

City of Duluth, 2024