GEO Final Project
I am interested in opening a Kickboxing Gym. I would like to open one in either Chester County, Pa or Montgomery County, Pa.
First, I'd like to define both Chester County and Montgomery County. These areas are local to me, and I believe there may be a void in the market for Martial Arts Gyms. I will first define both Chester County and Montgomery County and provide some information about both of them.
Chester County, PA 4
County: Chester County, PA
Geography
Site map
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Demographic Summary
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Key Facts
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Community Profile
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Montgomery County, PA 5
County: Montgomery County, PA
Geography
Site map
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Demographic Summary
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Key Facts
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Community Profile
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Below is a visual representation of some of the demographic variables I chose to be important in analyzing the suitability of each location. Median income is important because signing up for a Kickboxing Gym is a discretionary expense. Additionally, I want to target the ages 10-40, so I want to make age analysis clear.
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This is the table used to source the above graphs.
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After defining Chester County and Montgomery County as my proposed business locations, I ran a void analysis to determine where the market is underserved.
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This void analysis was based on three criteria: Entertainment, Recreation, and Sporting Goods. I excluded healthcare as a criterion because it included medical facilities which was not appropriate for this application. This void analysis led me to the following site selections:
220 Chatham Rd
220 Chatham Rd, West Grove, Pennsylvania, 19390
5, 10, 15 minutes
Site map
The red, green and blue rings represent a 5, 10, 15-minute drive respectively. Credit: ArcGIS Business Analyst
Attributes
Demographic Summary
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Key Facts
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Community Profile
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Evansburg State Park
5, 10, 15 minutes
Site map
The red, green, and blue rings represent a 5, 10, 15-minute drive respectively. Credit: ArcGIS Business Analyst
Attributes
Demographic Summary
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Key Facts
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Community Profile
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After determining my possible sites, I ran a suitability analysis which produced the following:
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I based this suitability analysis on 2022 Median Household Income, 2022 Median Disposable Income, 2022 Population Aged 10-40, and 2022 Crime Index. I chose these criteria because I wanted to open my prospective business in a higher income area where people have high disposable income. I also want to target individuals between the ages of 10 and 40 because that is the most likely age group to enroll in a high intensity sports gym, and I also wanted to identify a low crime area. I chose the following location:
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Based on all of the criteria I defined to find the most suitable location for opening a Kickboxing Gym, 220 Chatham Rd. was the better choice. It scored higher on the suitability analysis and fills a void in Chester County. The other location I defined is just outside of King of Prussia and Norristown, but those are both saturated markets. I believe that if King of Prussia and Norristown were more underserved communities, then that would have been the more suitable location for a Kickboxing Gym. Thus, between these two prospective locations for a new business, Chatham Rd. is more suitable.