
Creating Authoritative Content in ArcGIS Online
A Review of Best Practices

Empowering end-users to be able to author content on the web is one of the best tools at their disposal. But how many times have you received a call or email from a user trying to figure out where a certain layer is, or which layer is the correct one?
Preparing web layers that are authoritative prior to content creation is crucial. This often overseen step allows for a seamless experience in the content creation process. This Story Map will cover organization verification, thumbnails, symbology, using ArcGIS Arcade in visualization, categories, metadata and more!
The Problem...

How do I know which layer is the right one?

It's not clear which of these layers is the Organization's authoritative Parcels layer.
The Solution... A Convenient Experience
Our users want to be able to ship their pants, their drawers and their bed.
Organization Verification
Ensure that your authoritative content shows the organization name as the owner
This Parcels layer shows the City of Round Rock as the owner
This Parcels layer shows a username as the owner
How To...
Click the 'Verify' button to send an email requesting that Esri verify your Organization.
Once Esri has verified your Organization, you'll receive the 'Verified' badge.
Getting Technical
Let's get into the nitty-gritty... See handout.