Economic Recovery and Resiliency Plan

Southwest Michigan • Berrien • Cass • Van Buren

Executive Summary

Virtually every aspect of the US economy was impacted in March of 2020 as a result of the COVID-19 public health emergency. People across Michigan were asked to stay home to reduce and slow the spread of the deadly virus. The economy went into a short recession and many individuals and families are still feeling the effects.

This plan is twofold: it looks at what happened and how we recover from the lingering effects, as well as what a resilient regional economy looks like and how to move toward it.

SWMPC partnered with the University of Michigan Economic Growth Institute to obtain relevant economic data and to run economic models to demonstrate where collective efforts should be made for an increased return on investment.

These economic models in conjunction with our understanding of the regional economy allowed us to suggest topic areas and projects that would make southwest Michigan more resilient. Projects are sorted into four categories: restorative, incremental, exponential, and transformational dependent on their relative impact to the economy.

In order to achieve a more resilient economy that works for everyone, collaboration within our region is essential. SWMPC outlines a plan to jumpstart collaboration and teamwork across several topic areas that would strengthen our economy using a new tool - Organizational Orbits. This will rollout in January of 2023 and will help create and visualize teams across shared interests in our region.

This project was funded through a CARES Act grant from the U.S. Economic Development Administration (EDA) in June 2020.

Key Elements of Resiliency

What makes a regional economy resilient?

Quality of Place

The quality of place is the features of the natural and built environment as well as the human networks and systems that combine to make a location a healthy, desirable, competitive, and economically viable place to live. Having a strong quality of place is central to economic development and resiliency. Some elements of quality places include:

  • Easily walkable
  • Respects historic structures
  • Mixed use
  • Creative/functional sidewalk amenities
  • Choices in recreation, transportation, housing, entertainment Safe, comfortable, sociable, green

Workforce

A skilled and talented workforce is vital to any economy. Strong partnerships between K-12 schools, local community colleges, trade programs, universities, business, and Michigan Works! are required for success. In order to achieve a more resilient economy and community, there should be emphasis of upskilling the most vulnerable and disadvantaged including individuals living below the ALICE threshold (asset limited, income constrained, employed). Jobs that tend to be more resilient require higher levels of cognitive, people, and motor skills.

Other key factors to consider in developing and retaining a solid workforce include transportation, childcare, housing, and other basic needs. It is extremely difficult to achieve economic mobility without basic needs being met first.

Value Chain

The term value chain refers to the various business activities and processes involved in creating a product or performing a service. A value chain can consist of multiple stages of a product or service’s lifecycle, including raw production, research and development, sales, and everything in between.

The organic tomato soup value chain example on page 9 shows how different regional players from farmers to marketers can work together to deliver a finished product to the community. The more operations that occur within the region equates to increased economic activity and greater resilience (fewer possible supply chain issues for one).

Community Wealth Building

Community wealth building are strategies that lift whole communities, both economically and socially. This term encompasses a variety of efforts for empowering communities, creating and maintaining dignified jobs in locally grounded businesses, and reshaping and strengthening the framework of inclusivity.

In addition to quality jobs, economic mobility and economic prosperity, community wealth also involves positive relationships and experiences; family and friendships; sense of pride in one's neighborhood and community; talents and skills; ideas and ability to express them; health; art; culture; nature; integrity and connection to values and purpose.

Vulnerabilities Exposed by the Pandemic

Broadband Internet

Students and workers stayed home in order to slow the spread of the virus, however, it quickly became apparent that not every household had access to high-speed internet. Some employees were able to work remotely and most area students switched to online learning. Schools enhanced wireless internet access to parking lots, shipped mobile hotspots and laptop computers to allow students to join virtual classes and complete homework assignments. The ability of government to engage its constituents was deeply challenged because the standard model of scheduled, in-person meetings was not possible. Government resorted to online meetings. However, only those households with broadband access were able to participate. Leaders were confronted by the reality that broadband internet was not merely the luxury that it was previously thought to be. Instead, the realization gradually took hold that broadband had become a necessity.

Vulnerabilities Exposed – The network for the provision of broadband internet is insufficient to provide universal access. Thousands of southwest Michigan households do not have access to broadband internet and are thus at a significant disadvantage to access education, health care, food, work remotely, and/or participate as a citizen in their government.

Traditional Retail Models Challenged

The apprehension of workers to be exposed to customers in any way for fear of virus transmission, caused major workforce challenges for businesses. It appears that as workers rethought their engagement in the economy, many made the decision to pursue new directions. Thus, as the economy reopened, many businesses found that their post-pandemic workforce was significantly diminished from pre-pandemic levels.

Vulnerability Exposed – Many in the workforce seemed to come to a realization that their work-life existence was out of balance. Since the pandemic caused this disruption, employers are rethinking the benefits necessary to sustain the workforce they need. Benefits that are more sensitive to the work-life balance appear necessary in the post-pandemic economy.

ALICE Population

ALICE stands for "asset limited, income constrained, employed" and are those who are slightly above the federal poverty level and are employed but struggle to make ends meet. The pandemic had the most impact on these individuals who were already living paycheck-to-paycheck. Between layoffs, an even more difficult time finding affordable childcare and increasing rent/home prices, many faced not only temporary set-backs but are still very much feeling the residual impacts of the pandemic.

Vulnerability Exposed - Individuals and families already in a precarious economic condition, experienced the harshest effects of the pandemic.

Learning Disparities

Not all students learn the same and this was especially true regarding online classes. While schools jumped into action in connecting students online, not all had internet access at home or even had relatives that could help them navigate technology. Many students quickly fell behind in coursework and essentially lost a year of both knowledge and socialization with fellow classmates and teachers.

Vulnerability Exposed - Children of lower-income families or those with limited high- speed internet access at home were more likely to fall behind in school.

Transportation Issues

During the height of the pandemic the absence of vehicles on the streets and highways was striking. Movement of people and products was dramatically reduced, if not stopped altogether. However, some needs did not disappear. Those who normally rely on public transportation for essential goods and services were put in a difficult position. Public transit services were diminished and the ability to ensure the safety of its passengers and drivers was largely beyond its reach. Passenger rail service (the South Shore Electric Line, Amtrak Pere Marquette, Blue Water, and Wolverine) shut down entirely during the pandemic. When rail reopened, ridership was significantly reduced because of public health apprehensions. In the post- pandemic environment, the shift to work-from-home options for many has resulted in less commuter volume on the roads. Also clear is that there are residual supply chain issues nationwide. Those issues have a transportation element but are more complicated than transportation alone.

Vulnerabilities Exposed – The transportation network for people and products requires more robust infrastructure across all its layers such that when one sustains a shock, others can expand to fill the gap. Additionally, it is clear that emergency plans should exist so that when major disruptions occur, each mode is able to quickly pivot onto emergency footing.

Elderly and Those with Health Issues

Elderly and those with pre-existing health issues tend to be more vulnerable to serious complications if exposed to the COVID virus. In addition to the government shutdowns, it proved to be difficult for these groups to carry on normal lives with even more caution required being out in public. Some medical procedures that were deemed non-essential were put on hold and some facing health issues besides COVID were still greatly impacted by the strain on our healthcare system.

Vulnerability Exposed – Those with persistent health issues or vulnerabilities experienced greater risk from COVID and a reduced access to health care because of the burden that COVID placed on the health care network. They were also less able to participate in the economy.

Supply Chain

Prior to the pandemic some economic sectors were already feeling the negative effects of supply chain issues. This was drastically amplified by the shutdowns, changes in production of goods, and other changes caused by the pandemic. There was a shift toward the production of personal protection equipment and other health care supplies. Ports around the world experienced massive backlogs with pent up demand following the initial shut downs. Locally, stores had (and in some cases continue to have) difficulty keeping certain items in stock. This has ranged from personal hygiene items to food and even packaging materials. There continues to be some supply chain issues driven by a shortage of truck drivers and limits to other modes of transportation.

Vulnerabilities Exposed - Globalization has created a complex network of supply chains that was greatly impacted by the global pandemic. One weak link can disrupt the supply of goods and services.

Border Region

Not all states had the same approach to containing the virus through shutdowns and restrictions placed on businesses varied widely. This was especially felt by local businesses in southwest Michigan given the proximity to Indiana where a generally less restrictive approach was applied. More southwest Michigan residents traveled to Indiana for entertainment and employment than usual as a result of the stricter response in Michigan. As restrictions were lifted, some employers struggled to re- attract workers who found employment in Indiana.

Vulnerabilities Exposed - It proved to be difficult for regions who bordered a state with a more relaxed approach to the pandemic. While the intentions behind slowing the spread of the virus were good, local businesses did suffer.

Labor Supply

There has been a shortage of skilled workers in our region for a number of years now. This was in part caused by a nation-wide push for high school seniors to attend college or university rather than enter into a trades or apprenticeship program. One area in which absence of skilled labor was particularly felt was in housing construction.The hospitality and tourism industries have also been affected by a shift in labor trends in recent years that was highlighted by the pandemic. High school and college students returning to class leaves these industries challenged to find workers during shoulder seasons (spring and fall). These industries, as well as agriculture, also suffered staffing issues as the result of fewer migrants being able to obtain work VISAs due to both policy and the global pandemic.

Vulnerabilities Exposed - The region has not historically been intentional enough in recognizing the relationship between labor demand and labor supply. As a result, the COVID disruption further amplified the existing mismatch.

Business Assistance

Many small businesses face obstacles to capital and overall support during their first years in business.

Vulnerabilities Exposed - Businesses already in precarious periods of their growth cycle, will be more susceptible to regional economic disruption.

Child Care

Many households were faced with difficult challenges when remote learning was mandated for their school-aged children. A parent was obligated to remain home, thus requiring remote work. Some parents unable to work remotely were forced to look for childcare options. Simultaneously, child care providers were faced with the health risks involved in being in close contact with potentially infected children. During the COVID pandemic, many child care providers closed. The impacts have rippled through the economy since.

Vulnerabilities Exposed - Child care is an essential component to a high functioning economy. It is clear that a child care network that was not meeting existing demand has shrunk further still.

Action Plan

The Southwest Michigan Planning Commission is only one entity out of hundreds of interested organizations, governments, and businesses within our region. In order to build a stronger, more resilient economy, collaboration is essential.

How will this work?

SWMPC is committed to the facilitation of partnerships in our region and created a tool to help connect and visualize the region. Starting in the second quarter of 2023, the SMWPC will roll out this tool - Organizational Orbits and will provide staff resources to start facilitating discussions around the proposed projects and focus areas outlined in the section below.

Though this website SWMPC will upload a survey in May 2023 asking for interested organizations and experts to select topic areas where they have a strong interest and would like to reserve a seat at the table for future discussion. We ask that this survey be shared widely within our region to reach a diverse group of organizations.

SWMPC staff will then create teams within Organizational Orbits that will link organizations and experts with the interests they selected in the survey. Additional organizations and experts will be invited over time to ensure everyone who should be at the table is present.

SWMPC staff will be able to assist teams with virtual meeting preparation and momentum to get the discussion started with the expectation that teams will become independent over time.

Socioeconomic Data

Regional Overview

Southwest Michigan continues to see a slight decline in population and increasing average age. The total number of households grew with an average household size of 2.42 (2020). This means that even though there is a decrease in overall population, there is a greater need for housing than prior years. Population forecasts for 2027 show the fastest growing population will be the Alpha generation (born 2010-2024) which will account for 12 percent of the region's population.

The region's unemployment rate in 2022 has almost returned to pre-pandemic levels at five percent. Manufacturing has remained the top sector in terms of employment, output and value added followed by administrative government.

COVID Impact Report

Socioeconomic Data CEDS 2022

Employment by Industry for Southwest Michigan

Housing

The housing market faced record high demand and low supply at the start of the pandemic with no signs of cooling. As of June 2022, the median listing price per square foot was over $185 in all three counties. New residential construction has been largely flat since a step decline following the housing crisis of 200 with only moderate gains in the last two years.

There are many factors causing high demand in housing - one of which is the desire for a work-from-home space. Other factors include a large percent of millennials becoming first time home buyers and second/vacation homes for those seaking refuse from densely populated urban areas.

Median Listing Price per Square Feet

New Private Housing Structures Authorized by Building Permits

Cost burdened households (those spending 30 percent or more of household income on housing needs) declined between 2012 and 2020. It will be important to continue monitoring this as data is updated to incorportate the COVID-19 pandemic. The graph below will update automatically as new data is uploaded by the U.S. Cenus Bureau.

Burdened Households

Disproportionate Impacts and Inequality

The data below represents the ratio of the mean income for the highest quintile (top 20 percent) of earners divided by the mean income of the lowest quintile (bottom 20 percent) of earners in a particular county. Multiyear estimates from the American Community Survey (ACS) are "period" estimates derived from a data sample collected over a period of time, as opposed to "point-in-time" estimates such as those from past decennial censuses. 

Income Inequality

The Opportunity Atlas


Community Voices

Workforce has changed their standards for employment. There is more demand for job security (stability). - JF

Low-skill workers are moving out of low-paying jobs (i.e. McDonalds) and moving to jobs with higher pay and more benefits (i.e. marijuana dispensaries). - JF