people are more likely to ride SoBi under good weather conditions: warmer temperatures, less humidity, no rain/snow and on a less windy day. Also, as seasons change and we transition into the warmer months, ridership increases. In addition, during the weekends and holidays SoBi usage decreases.

Employment was only found to be significant among social factors, at the end of the day indicating individuals leaving work.

Moreover, population around a hub is not necessarily the main driving factor for a system’s success, suggesting the importance of exploring the impact of other hub attributes. In this study, as distance to the CBD or McMaster University increased, trips decreased for all but one period of the day.

Aside from the above, land use also has a significant effect. Although population was not found to be significant, areas with greater residential land use had greater trip departures and arrivals during most time periods. Areas composed primarily of institutional, office and/or commercial space are important destinations given that there are more points of interest such as restaurants and shops.