The Bar Map: Where do Atlantans go for a drink?

Bars are an integral part of people's social lives, providing a critical "third space" (Oldenburg, 1989) for socializing, networking, entertainment, and community-building. In addition to being a place to unwind and forget about work or personal problems, bars are also a venue for professional networking and relationship building.

Our study aims to explore the relationship between bars and local neighborhoods in Atlanta by asking the following questions:

1. What is the spatio-temporal pattern of bar visits from neighborhoods in Atlanta metro area?
2. What is the socioeconomic characteristics of patrons for different drinking places?

There are two primary data sources for this study.

SafeGraph POI monthly visits

anonymously sampled mobile phone data containing estimated number of visits from an aggregated geography (census tract or census block group) to POIs of different categories (6-digit NAICS code)

Bars - 722410 Drinking Places (Alcoholic Beverages)

Census ACS 5-year Estimate

Ethnicity Composition, Household Income

For each Bar X _i  , visits V _ji  come from Census Tract T _j  (j = 1,2,...,N _i ). Then, we compute the following three indicators to quantify the socioeconomic characteristics of customers for Bar X _i .

1.Weighted Mean - Median Household Income (WMMHI _i )

2.Weighted Variance - Median Household Income (WVMHI _i )

3.Shannon Entropy - Racial Diversity (SERD _i )