A Geographical Analysis of Taylor Swift
Explore various aspects of Taylor Swift's popularity, performances, and songwriting through a geographic lens.
Popularity
The map to the right displays interest in Taylor Swift throughout the United States. Darker colors indicate greater interest and lighter colors indicate less interest.
By clicking on a state, you can see the state's numerical interest value.
This value is obtained from Google Trends which measures search interest of terms over time. Values are calculated on a scale from 0 to 100, where 100 is the location with the greatest popularity, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term. These values are calculated using fractions of the total number of searches in the area, so they are normalized.
This sliding map allows us to examine the change in interest throughout the United States in the past 10 years. The map to the left displays interest data from 2012-2013, whereas the map on the right shows interest in Swift over 2022-2023.
By dragging the slider, we can observe the differences between these two periods of Swift's popularity across the United States.
Using the buttons below, we can visualize the popularity of each of Swift's album in each state. By clicking on an album name below, the map will display the popularity of that album by state, with darker colors indicating the album is more popular (compared to other Taylor Swift albums in that state).
Additionally, by clicking on a state with an album selected you can see the Album's cover and the state's interest value in that album as a decimal between 0 and 1. 1 would indicate that the state only has interest in the specified album and no interest in the other albums of Swift's, and zero indicating that the state has very little to no interest in that album.
This map displays the most popular Taylor Swift Album in that state. The album corresponding with each color can be seen in the legend.
By clicking on each state you can see the interest in each album in the state as well as a pie chart showing the distribution of album interest.
Data Information
This data was obtained using Google Trends and then joined with this U.S. Map Dataset by ESRI, joining on state name.
Touring
Swift has had 6 highly successful tours so far. Below we are able to explore these tours in a little more detail.
Here is a timeline of Taylor Swift's tours:
Fearless Tour
2009-2010
Speak Now Tour
2011-2012
Red Tour
2013-2014
1989 Tour
2015
Reputation Tour
2018
Eras Tour
2023
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This map shows us all of Swift's U.S. tour stops from the , , , , , and (click each tour name to only view those stops)
Try zooming and panning around the map. By clicking on each stop, you can view data like venue, city, date of first stop, attendance, and revenue (some tours do not have all this data, as it was unavailable). Also shown in the pop-up is the gross revenue for that tour.
In this app you can toggle on/off 50 mile buffers for each of Taylor Swift's tour stops. To do this, click on the layer icon on the left, then choose which buffers you want to see.
With 2 or 3 buffers on simultaneously, we can examine how the areas she visits have changed throughout the years and where she usually goes.
Data Information
This data was obtained from publicly available data on wikipedia . After exporting the tables from wikipedia as CSV's, for each file ArcGIS Online converted the venue name and city into points on the map. The buffers were created with the buffer tool on ArcGIS Online with a range of 50 miles.
Songwriting
Throughout her songs, Taylor Swift mentions several specific locations. Below is a tour of all of the places she has mentioned in her music. Click on a location, either in the sidebar or on the map, and scroll through her location based lyrics.
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Georgia
"He said the way my blue eyes shined put those Georgia stars to shame that night"
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Hollywood
"This ain't Hollywood, this is a small town"
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New York
"Back to a first-glace feeling on New York time"
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London
"I guess you're in London today"
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Los Angeles
"In the angel's city chasing fortune and fame"
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Beverly Hills
"You grew up in a silver spoon gated community, glamorous, shiny, bright, Beverly Hills"
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Brooklyn
"Back when your Brooklyn broke my skin and bones"
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St. Tropez
"I'd be just like Leo in St. Tropez"
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Cornelia Street
"Hope I never lose you, hope it never ends, I'd never walk Cornelia Street again"
Tennessee
"And you know I love Springsteen, faded blue jeans, Tennessee whiskey"
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West Village
"You're the West Village"
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St. Louis
"Her saltbox house on the coast took her mind off St. Louis"
Rhode Island
"Rebekah gave up on the Rhode Island set forever"
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Pennsylvania
"I was high in the sky with Pennsylvania under me"
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India
"Pack your dolls and a sweater, we'll move to India forever"
Centennial Park
"Green was the color of the grass where I used to read at Centennial Park"
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The Lakes
"Take me to The Lakes where all the poets went to die"
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Tupelo
"The stars in your eyes shined brighter in Tupelo"
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Coney Island
"I'm on a bench in Coney Island wondering where did my baby go?"
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Paris
"Cause we were in Paris, yes, we were somewhere else"
Explore each album
In the slideshow below, you can click through each album and view the track list and listen to a sample of each of the songs on that album.