LEGACY BUSINESSES OF WESTERN AVENUE
New World Camping
"First of all, for adults, it usually comes down to two hobbies: golf or fishing. The thing about golf is that you have a drink afterward and go home. But after fishing, you’ve got the fish."
"어른들에게는 취미가 보통 두 가지로 나뉩니다: 골프 아니면 낚시. 골프는 끝나면 술 한 잔 하고 집에 가지만, 낚시는 고기가 남습니다."
John Seo has been a cornerstone of the fishing and outdoor gear community in Los Angeles's Koreatown for nearly 30 years. Born in Seoul in 1961, he grew up in the bustling neighborhoods of Sinchon and Jongno. With no grand childhood dreams, he simply lived a busy life until finding his path in business. His journey into the outdoor industry was unexpected—while closing a business in Long Beach, a senior acquaintance suggested he open a shop on Western Avenue. Wanting to stay active and pursue his love of fishing, John took the leap, founding New World Camping in 1995. Now Koreatown’s last remaining fishing and camping store, it has become a vital resource for local enthusiasts, many of whom travel over 30 minutes just to visit. To John, fishing is more than a hobby—it’s a way of life that connects people to nature and provides lasting rewards. While online shopping has challenged the industry, he offers something the internet cannot: personalized advice, hands-on expertise, and knowledge built from experience. Whether teaching beginners or outfitting seasoned anglers, he ensures that New World Camping remains a trusted name in Koreatown’s outdoor community.
Kwak's Antique Furniture
"If the street becomes more active, I’d like to keep my work going. Even if it’s not me, I hope others can maintain it and keep things going. If Western Avenue, is known as the place where Mr. Kwak’s small Korean-owned museum exists, I would be at peace." "그래서 이 거리가 더 활기를 띠면, 나는 계속 이 일을 이어가고 싶어요. 내가 아니더라도 누군가가 이곳을 유지하면서 이어나갔으면 합니다. 웨스턴길에 ‘곽씨 농방’이라는 조그만 한국인이 운영하는 박물관이 있다는 것이 알려진다면, 나는 마음이 편할 것 같아요."
Kevin Kwak, born in 1948, moved from Korea to the U.S., where he established Kwak’s Furniture on Western Avenue in Los Angeles. Coming from a large family, he learned furniture making as a practical skill to support his family. After immigrating, Kevin started his business following the 1992 Los Angeles riots, initially facing challenges due to racial biases. Over the past 20 years, Kevin has also navigated economic downturns, yet his dedication to restoring furniture has kept his business alive. He takes pride in transforming old, broken pieces into cherished items, and one of his greatest joys is watching the smiles on his customers' face when they see their restored furniture. As he approaches retirement, Kevin hopes someone will continue his legacy of craftsmanship.
Harbin Deer Antlers Trading Company
"Traditional Chinese Medicine is still not widely recognized in American society. However, due to its natural, plant-based ingredients, interest in it is gradually growing. It doesn’t contain chemical compounds, it is not harmful to the body"
"한약은 자연 성분으로 만들어져 몸에 해를 끼치지 않으며, 뛰어난 효능을 가지고 있습니다. 전통 한약은 아직 미국 사회에서 널리 알려지지 않았지만, 자연에서 유래한 성분으로 인해 점차 관심이 증가하고 있습니다. 화학 성분을 포함하지 않음, 질환에 매우 효과적이라는 사실에 놀라곤 합니다."
Seo Seong Nak, born on September 14, 1949, in Harbin, China, grew up as the fourth of five siblings in a family that had moved to Manchuria during the Japanese colonial era. After emigrating to Los Angeles in 1987 with only $15, he worked various jobs before starting his own construction materials business on Western Avenue in Koreatown. Over the years, Seo transitioned his business to focus on traditional herbal medicines, combining his knowledge of construction with a passion for natural remedies. Despite challenges like the IMF crisis and the COVID-19 pandemic, he has successfully maintained his store for over 25 years. Seo plans to pass the business on to his son and daughter-in-law while continuing to be involved in the community.
Opera Music Academy
"Unlike the cello or piano, the voice is an instrument we always carry with us. We can enjoy singing by taking care of our bodies and avoiding harmful habits. Singing is like exercise; it engages the lungs and improves respiratory health."
"첼로나 피아노와 달리, 목소리는 우리가 항상 지니고 다니는 악기입니다. 건강한 생활 습관을 유지하고 몸을 잘 관리하면 더욱 아름다운 소리를 낼 수 있습니다. 노래는 일종의 운동과도 같아서 폐활량을 키우고 호흡을 단련하며 건강을 증진시키는 데 큰 도움이 됩니다."
Esther Jin (Jin Bok-il) was born in Seoul, South Korea, and grew up in a musically inclined, Christian family. After immigrating to the U.S. during high school, she overcame cultural and language challenges through her passion for classical music, eventually studying at the North Carolina School of the Arts and the Manhattan School of Music. In Los Angeles, Esther raised her three sons and helped many students with language barriers succeed in school. She later opened a vocal studio on Western Avenue in Koreatown to share her love of music with the community, focusing on classical music and promoting Korean songs. Despite challenges, Esther remains dedicated to enriching lives and fostering cultural connections through music.
Happy Bookstore
"Despite the prevalence of smartphones, we believe in the importance of keeping books close. Books help deepen our thoughts and perspectives, which is essential for preparing for the future. It’s crucial to remember that books are a vital means of communication." "스마트폰이 보편화된 시대에도, 책을 가까이 두는 것은 중요하다고 믿습니다. 책은 우리의 생각과 관점을 깊게 해주며, 미래를 준비하는 데 필수적입니다. 책은 정말 중요한 소통 수단이라는 것을 기억해야 합니다."
Jung Jae-seung, founder of Happy Bookstore, has turned his love for literature into a cultural hub in Los Angeles's Koreatown. Originally from Namhae County, South Korea, Jung spent his early years without a defined dream. It wasn’t until university that his passion for books and desire to help others shaped his path, leading to the creation of Happy Bookstore. Establishing the bookstore wasn’t easy. After three years of prayer and searching, Jae-seung settled on Western Avenue, realizing its greater foot traffic compared to Olympic Boulevard. Since then, he has witnessed a surge in interest in Korean culture, with the number of Americans learning Korean increasing fiftyfold, fueled by the global spread of Hallyu. He treasures interactions with customers from around the world, including a Danish trio who later sent him a postcard in Korean and a young woman from Nebraska aspiring to teach in Korea. These moments affirm his mission to preserve and share Korean culture through literature. Despite the digital era’s challenges, he sees books as essential to shaping the future—just as vital as smartphones.
GOL TONG CHICKEN
"I’m really not a chef. But I thought—Why not create a chicken dish that’s unique like a movie? And you know what? When you put in all your heart, use the best ingredients, and give it your all, people quickly notice. That’s how success comes."
"저는 셰프가 아니에요. 그런데 생각했죠—왜 치킨을 영화처럼, 이 세상에서 하나밖에 없는 요리로 만들어보지 않을까? 그래서 이렇게 만들어낸 거예요. 그리고 역시, 정성을 다하고 최고의 재료를 쓰고 최선을 다하면 사람들이 금방 알아본다는 거예요. 그렇게 성공이 찾아오는 거예요."
Kil Chae Jeong is a former filmmaker who turned his passion for storytelling into a culinary journey. He set out to craft a one-of-a-kind chicken dish—something entirely new. This pursuit led to the creation of Gol Tong Chicken. Nestled in the heart of Koreatown on Western Avenue, Gol Tong Chicken is far more than just a local eatery. With 95% of its customers being non-Koreans, the restaurant has become a global phenomenon, drawing visitors from all 50 U.S. states and over 30 countries in Europe.
WESTERN AVENUE & KOREATOWN
Young Korean Convention, 1940 (Photo: Korean American Digital Archive)
Koreatown, Los Angeles, was officially recognized as a neighborhood in 1980 under Mayor Tom Bradley, though its origins trace back to the early 20th century. In 1902, Korean community formation in Los Angeles was influenced by Chang Ho Ahn and Heyryon Lee, whose activism in the Korean Independence Movement encouraged early Korean migration to Southern California. The Korean Presbyterian Church and the Korean National Association, both located on Jefferson Boulevard, became cultural and social hubs for early immigrants (Yu, 1985).
Signing of the 1965 Immigration and Naturalization Act (Photo: National Museum of American History, Smithsonian Institution)
The passage of the 1965 Hart-Cellar Act, which reformed U.S. immigration policies, significantly increased Korean migration to the United States (Chung et al., 2019). This influx, coupled with Korea’s political climate, contributed to Koreatown’s growth as a focal point of Korean American life. While Korean Americans are now dispersed across Southern California, Koreatown remains an important cultural and economic hub, offering businesses, community services, and cultural institutions (Park & Kim, 2008).
Hi Duk Lee and family in front of VIP Palace (Photo: Hi Duk Lee)
Entrepreneurs like Hi Duk Lee played a vital role in Koreatown’s development by spearheading major projects such as Koreatown Plaza Shopping Center (1988), formerly known as the Olympic Market, and initiating the annual L.A. Korean Festival in 1974 (NBC News, 2019). Small business owners also contributed to economic resilience, particularly along Western Avenue, which became a commercial artery for the Korean immigrant community (Park & Lee, 2007). Koreatown’s primary commercial corridors include Western Avenue, Olympic Boulevard, and Vermont Avenue, with the enclave historically centered at Olympic and Harvard. The area’s transformation into a transnational commercial district was driven by investments from South Korean companies, further legitimizing Koreatown as a self-sufficient neighborhood.
KAFLA (Photo: KAFLA)
The development of Western Avenue as a commercial hub highlights the resilience and resourcefulness of Korean immigrants. Koreatown also became a space for social change, with organizations such as the Korean American Federation of Los Angeles (KAFLA) playing a pivotal role. Founded in 1962 and located on Western Avenue, KAFLA sought representation in local government and community leadership, strengthening social networks and promoting civil rights through programs in education, employment assistance, legal services, and leadership development. Financial investments along this corridor laid the foundation for economic growth and community identity.
Koreatown Plaza , 1987 (Photo: Los Angeles Public Library)
Western Avenue, originally Los Angeles's western boundary, now runs north-south through Koreatown, serving as a key commercial thoroughfare. The transformation of Koreatown into a transnational commercial district was further propelled by investments from South Korean corporations (Park & Lee, 2007). Additionally, Koreatown has been a space for social change, with KAFLA representing the Korean community by fostering leadership development and advocating for civil rights (More Than Gentrification, n.d.). The economic investments along Western Avenue have strengthened Koreatown’s financial landscape, with institutions like the Bank of Finance playing a pivotal role. Originally a Black-owned bank, its presence underscores the intersection of diverse histories in the area (Los Angeles Public Library, 2023).
The Koreatown Plaza, a testament to Korean immigrants' entrepreneurial spirit, was the largest project in Koreatown, constructed in 1986 and opened in January 1988. Developed by Joong-Nam Yang and designed by Ki-Suh Park of Gruen Associates, it cost approximately $25 million and became a landmark on Western Avenue, reflecting Koreatown’s economic growth during this period.
Western Avenue stands as a testament to the contributions of immigrant communities and the broader significance of Koreatown in Los Angeles’s cultural and economic landscape. Koreatown’s story, with Western Avenue as a key thread, is one of perseverance and transformation. It remains a center for social, business, and religious life, symbolizing the enduring contributions of Korean Americans to Los Angeles and beyond.
Early 20th Century
Korean immigrants Chang Ho Ahn and Heyryon Lee laid the foundation for early Korean American political and cultural organization in Los Angeles. The Korean Presbyterian Church provided spiritual guidance and community support. The Korean National Association advocated for Korean independence and became a hub for political and cultural engagement.
1965: Hart-Cellar Act
This landmark immigration reform eliminated discriminatory national origins quotas, significantly increasing Korean immigration to the U.S. and catalyzing Koreatown’s growth as a cultural and business hub.
1971: Olympic Market
The establishment of Olympic Market, opened by Hi Duk Lee marked the growth of a centralized Korean business district in Los Angeles, laying the groundwork for Koreatown’s emergence.
1974: Los Angeles Korean Festival
The first Los Angeles Korean Festival celebrated Korean culture, food, and traditions, becoming an annual event that strengthened community ties and showcased Korean heritage.
1980: Koreatown Designation
Los Angeles officially designated Koreatown, recognizing the area as a vibrant cultural and economic hub.
1986: Bank of Finance
The Bank of Finance became the first Korean American bank in Los Angeles, fostering financial independence and supporting local businesses within the Koreatown community.
1988: Koreatown Plaza Shopping Center
The opening of Koreatown Plaza Shopping Center symbolized the community's prosperity, offering a modern retail and cultural experience for locals and visitors alike.
1992: Los Angeles Uprising
Koreatown faced significant challenges during the 1992 Los Angeles Civil Unrest, as many Korean American businesses were looted and burned. The community's resilience in rebuilding the neighborhood highlighted its strength and solidarity.
2000s: Urban Development Boom
Koreatown experienced rapid urban development, with high-rise apartment buildings, mixed-use complexes, and luxury developments transforming the area while raising concerns about affordability and gentrification.
2010: Wilshire Vermont Station Development
The completion of the Wilshire Vermont Station project brought a major transit-oriented development to Koreatown, linking it more seamlessly to the city’s Metro system.
HISTORY OF WESTERN AVENUE
Los Angeles, 1895 - The Los Angeles Times Bicycle Club poses on Western Avenue just north of Pico Boulevard. (Photo: Water and Power Associates)
Western Avenue, once known as Los Angeles’s western city limit since 1915, spans 28 miles. It was the farthest boundary of the Los Angeles pueblo in 1853. In April 1885, the Los Angeles County Board of Supervisors designated a road passing by this tract as a county highway, naming it Western Avenue. (Another road in the area was later named Sixth Street, which eventually became Wilshire Boulevard in 1897.)
The first Van de Kamp’s Holland Dutch Bakery opened in 1921 at the corner of Western Ave. and Beverly Blvd. (Photo: Los Angeles Public Library)
Western Avenue was historically home to Los Angeles’s first country club and a highly esteemed military academy. Today, the avenue cuts through some of Los Angeles’s most densely populated low-income communities of color. Interestingly, Western was also the site of the first portable Van de Kamp windmill shop.
Apart from Sepulveda Boulevard, Western Avenue is one of the longest north–south streets in Los Angeles. The name reflects its history as the city’s westernmost border before annexations in the early 20th century expanded Los Angeles’s footprint. Western Avenue ends north of Franklin Avenue in the Hollywood Hills, where it curves to become Los Feliz Boulevard. In 1923, Alejandro Borquez opened the Sonora Cafe on Western Avenue, which was renamed El Cholo Spanish Cafe in 1927. The café is credited with inventing the burrito. Another iconic moment came in November 1930 when a twelve-story Art Deco masterpiece began to rise at the southeast corner of Wilshire and Western. Designed by Stiles O. Clements, the building featured sweeping city views, street-level retail, and the 2,344-seat Warner Bros. movie theater. In 1931, the Pellissier Building and Wiltern Theatre were constructed on the same corner, marking the rise of Wilshire and Western as a bustling intersection. By the 1930s and 1940s, the area became the nation’s busiest intersection, with the Miracle Mile emerging as a prominent retail center.
A view looking east along Wilshire Boulevard at Western Avenue in Los Angeles, showing a commercial strip. (Photo: Los Angeles Public Library)
Western Avenue also played a significant role in the rise of automobile culture in Los Angeles. By 1928, more cars passed through the Wilshire and Western intersection than any other in the nation. The atmospheric rise of car ownership coincided with Wilshire Boulevard’s emergence as a commercial corridor. In 1962, oil tycoon J. Paul Getty commissioned a 20-story office tower at the southwest corner, which was later converted into the Mercury residential building. Across the street, the 12-story Pierce National Life Building, designed by Welton Becket & Associates, was completed in 1965. In 1996, the Metro Purple Line subway station opened at the northeast corner of Wilshire and Western, adding to the intersection’s legacy. Western Avenue transitions through various independent towns such as Lomita, Torrance, Gardena, Inglewood, and Hawthorne, with neighborhoods ranging from affluent areas like Palos Verdes to working-class communities. Its southern stretch remains designated as State Route 213, a vestige of its original function as a major north-south thoroughfare, even after the construction of freeways beginning in the 1950s. Bibliography
Chung, A., Song, J., & Choi, C. (2019). Navigating ethnic hierarchies in community-academic partnerships: A case study on Koreatown community politics. AAPI Nexus Journal: Policy, Practice, and Community, 16, 153-179. https://doi.org/10.36650/nexus16.1-2_153-179_ChungChoiSong
Kim, Katherine Yungmee. (2011). Los Angeles’s Koreatown. Arcadia Publishing Inc. (Images of America series). ISBN: 9780738575520.
Yu, Eui-Young (1985). Koreatown Los Angeles: Emergence of a new inner-city ethnic community. Bulletin of the Population and Development Studies Center, 14, 29–44.
Los Angeles Public Library. (2023). History of Koreatown: Heartbeat of Los Angeles.
More Than Gentrification. (n.d.). Koreatown's history and evolution.
NBC News. (2019). Hi Duk Lee, Los Angeles Koreatown pioneer, dead at 79.
Park, K., & Kim, J. (2008). The contested nexus of Los Angeles Koreatown: Capital restructuring, gentrification, and displacement. Amerasia Journal, 34, 126-150.
Park, K., & Lee, Y. (2007). Rethinking Los Angeles Koreatown: Multi-scaled geographic transition since the mid-1990s. Journal of the Korean Geographical Society, 42(2), 196-217.
K-TOWN ATLAS
ABOUT
Legacies of Western Avenue, a joint project of the Koreatown Youth and Community Center and Kounkuey Design Initiative , was graciously funded by the Community Redevelopment Agency, with the support of Los Angeles Council District 4 and Council District 10 . For this project, Koreatown Storytelling Program interviewed six Korean American store owners about the history and changing landscape of owning and operating their small businesses on Western Avenue since the 1980s. Legacies of Western Avenue is part of The K-Town Atlas , a collection of digital StoryMaps documenting the history, culture, and people of Los Angeles’s Koreatown and neighboring communities. Launched by the Koreatown Storytelling Program, this multimedia project incorporates audio recordings, oral history transcripts, and photographs to share the stories of our multiethnic community.
Los Legados de la Avenida Western Avenue, un proyecto conjunto del Koreatown Youth and Community Center y Kounkuey Design Initiative , fue financiado generosamenteentilmente por la Agencia de Reurbanización Comunitaria , con el apoyo del Distrito 4 y el Distrito 10 del Ayuntamiento de Los Ángeles. con el apoyo del Distrito 4 del Consejo de Los Ángeles y el Distrito 10 del Consejo . Para este proyecto, Programa de Narración de Historias de Koreatown entrevistó a seis propietarios de tiendas coreano-estadounidenses sobre la historia y el cambio en el entorno de lael panorama cambiante de la propiedad y operación de sus pequeños negocios en la Avenida Western Avenue desde la década de 1980.
Los Legados de la Avenida Western Avenue es parte de El Atlas de K-Town , que es una colección de mapas narrativos digitales que documentan la historia, la cultura, y la gente del barrio coreano de Los Ángeles y las comunidades cercanas. Lanzado por el Programa de Narración de Historias de KoreatownPrograma de Narración de Koreatown, este proyecto multimedia incorpora grabaciones de audio, transcripciones de historias orales, y fotografías para compartir las historias de nuestra comunidad multiétnica.
웨스턴 애비뉴의 위대한 유산 프로젝트는 한인타운청소년회관( KYCC )과 카운큐 디자인 이니셔티브( Kounkuey Design Initiative ) 공동 프로젝트입니다. 이 프로젝트는 커뮤니티 재개발 기관( Community Redevelopment Agency ) 지원과, LA시의회 4지구 및 10지구 후원으로 진행됐습니다.
LA한인타운 스토리텔링 프로그램 은 1980년대부터 ‘웨스턴 애비뉴’에서 작은 상점을 운영해 온 한인 업주 6명과 인터뷰를 진행했습니다. 이들 소상공인은 지난 반세기 동안 사업을 이어오면서 보고 느낀 한인타운의 살아 있는 역사와 변화 이야기를 들려주었습니다. QR 코드를 스캔해서 이들이 생생하게 들려주는 ‘시간여행’ 구술 인터뷰를 읽어보세요. 우리의 도시 디자인 및 스토리맵 프로젝트인 ‘K-타운 아틀라스(K-Town Atlas)’도 알아보세요.
‘ K-타운 아틀라스 (K-Town Atlas)’는 로스앤젤레스 코리아타운과 인근 지역사회의 역사, 문화, 사람들의 이야기를 기록한 디지털 스토리맵 모음집입니다. 코리아타운 스토리텔링 프로그램에서 시작한 이 멀티미디어 프로젝트는 ‘오디오 녹음, 구술 역사 기록, 사진’ 등을 통해 우리의 ‘다양한 민족 공동체(multiethnic community);의 이야기를 여러분께 전하고 있습니다. QR 코드를 스캔해서 우리의 아름답고 활기찬 동네를 더 알아보세요!