Intro to ArcGIS StoryMaps

A Guide to Creating your First StoryMap

Image showing the clock tower in Market Hall, located in Peterborough, Ontario.

What are StoryMaps?

Despite the name, StoryMaps can be made without incorporating maps! It can be used as an effective tool in creating dynamic presentations or resources!

"ArcGIS StoryMaps helps you tell remarkable stories with custom maps that inform and inspire. A story can effect change, influence opinion, and create awareness—and maps are an integral part of storytelling. ArcGIS StoryMaps can give your narrative a stronger sense of place, illustrate spatial relationships, and add visual appeal and credibility to your ideas." ~ Owen Evans, ArcGIS Blog

ArcGIS StoryMaps: Storytelling that Resonates


Begin Your Story

Signing In

First things first, you will navigate to  https://storymaps.arcgis.com/  in a browser, and sign in using the username and password associated with your ArcGIS Online account. If you don't know your ArcGIS Online login information please email gis@peterborough.ca.

Once logged in, you will be directed to the 'My Stories' landing page. This is where you will find any stories that you have authored, along with those shared by others in your groups and organizations.

Image showing the landing page when logging into ArcGIS StoryMaps

Getting Started

Click the 'New Story' button to launch and create a new StoryMap.


Theme and Design

Choosing a Theme

The first step in organizing your story is selecting a theme.

Click the 'Design' button in the ribbon to open the story design window.

Blank cover page in ArcGIS StoryMaps, with a highlight directing users to the design tab

Here you can choose from three different cover formatting options: minimal, side-by-side, and full.

Under 'Optional story sections', enabling the 'Navigation' option helps your readers move around the StoryMap. This will use your headings to provide bookmarks on the page.

Image showing the top half of the design window in ArcGIS StoryMaps

Next, you can select a theme for your story. There are six preset themes built into StoryMaps. As well, several custom 'City of Peterborough' themes have been developed.

Image showing the theme area in the lower half of the design window

To choose a custom theme: select 'Browse Themes' to open the themes window, then click the 'My Organization' tab in the ribbon. The custom themes will appear, select one to apply it to your story. If you wish to develop your own custom theme, you can learn more  here .

Image showing the custom themes page in ArcGIS StoryMaps

Creating Your Cover

Now that the theme is set, you can begin to craft the contents of your story. The first thing is the cover.

In the main window, follow the prompts on screen to add a title, subtitle, byline, and/or a cover image/video. This cover image will be used as the default thumbnail for your StoryMap. Further, if you choose a video or gif as a cover, the first frame of the video will be used as the thumbnail.

Image showing a blank cover in ArcGIS StoryMaps

The Building Blocks

Image showing the top half of the content blocks available in ArcGIS StoryMaps

There are two key components when adding content to your StoryMap: text and images. To add these simple elements to your story, click the green button with a plus sign, which is located on the left side of the page.

Text Options To edit a piece of text, highlight the section you wish to edit and options will appear in a bar. Here, you can format the text (bold, italics), add links, alter the text colour, and change its alignment.

Image showing text edit options

This is also where you can choose which type of text your selection will appear as. The following options are available:

Image showing types of text that can be used in ArcGIS StoryMaps

Image Options Once an image has been added, there are several adjustments you can make. Hover over the image, and an options bar will appear. Here, you can choose the image alignment, and size. Further, by clicking on the gear icon you can add an attribution and alternative text to the image. It is important to note that all images must have descriptive alt-text to comply with accessibility requirements.

Image showing ways to alter an image in ArcGIS StoryMaps

Organizing your Content

Each piece of content has a symbol on the left side (shown below). Click and drag this to move content around your StoryMap. A green line will appear, and it will move up and down the screen with your cursor, indicating where your content will drop once you release your mouse.

Image showing the move content button in ArcGIS StoryMaps. The button is symbolized by a two by three grid of dots.

Content Organization Tool

You can also divide sections in your content by using separators, which can be found by clicking the green plus. These are styled based on your theme, so they will always fit seemlessly into your story.

Image showing a separator using the City of Peterborough theme in ArcGIS StoryMaps

Example of a Separator (using the City of Peterborough theme)

Saving Content

StoryMaps will automatically save the project after each edit. In the top left of your screen, you will see that your story is 'saved', as well as that it is a draft version.

Image showing the save feature in ArcGIS StoryMaps

Engage your Audience

Adding Media Content

Image showing a blank cover page in ArcGIS StoryMaps

To add content to your story, click the green button with a plus sign, which is located on the left side of the page. When clicked, an options box will appear with many different content choices. Select one and begin telling your story. The image below shows the different content types you can use.

Image showing the full list of content blocks available in ArcGIS StoryMaps

Media Content

There are several different ways that media can be incorported into your StoryMap. Use photos, videos, audio and/or embed links (such as social media posts), to deliver your message.

**Note: the twitter embed below may not load depending on your browser and pop-up settings.**

Example of a content embed

There are some unique options:

Button: this feature contains a link to an external site or resource that opens when the user clicks on the button.

Swipe: this allows users to compare two side by side maps or images with an interactive slider. This is very effective in displaying a 'before and after'.

Example of a Swipe using City of Peterborough Historic Imagery

Timeline: allows users to create a sequence of 'events' with accompanying text and images. The timeline is versatile and can be used for non temporal content, such as sequential instructions or a ranked list. Photos can also be included to provide an additonal level of context.

The timeline example below outlines the broad steps needed to create and publish a StoryMap.

STEP 1

Log into ArcGIS StoryMaps and create a new story

STEP 2

Choose a theme, and design the cover of your story

STEP 3

Add text, images and fill up the story with content

STEP 4

Include immersive content to engage your audience

STEP 5

Preview, publish and share

Immersives

The immersive content provides unique multimedia formats. There are 3 options for immersives in StoryMaps: slideshow, sidecar and map tour.

Slideshow: a series of slides similar to Power Point or Google Slides. The user can navigate laterally through the slides to view content.

Sidecar: a series of slides that the user scrolls through vertically.

The sidecar media format can be used in a variety of different ways. You can include a photo, video, embed, a map and/or a swipe.

Users navigate the side car by scrolling down the page, which transitions to different 'slides' that contain the content.

Image showing Little Lake in the City of Peterborough

You can further design the sidecar by changing the text and text frame. Alter the size, colour, and position to make the text fit better with your visual elements.

The sidecar is a very effective media block that can display visually striking content.


Incorporate a Map

There are 2 ways to include a map in your StoryMap.

Map: bring in maps already created in ArcGIS Online, or create an express map on the fly. You can choose which layers are shown, create bookmarks, and include other map functionality such as navigation and location searching.

Peterborough Transit Interactive Web Map

Map Tour: the map tour allows you to display multiple map views sequentially. There are two options: guided tour and explorer tour

  • Guided tour functions similar to the side car, and moves between map views as the user scrolls down the page. These are accompanied by floating text boxes that can be used to provide more context to the content.
  • Explorer Tour places points on a map that the user can browse in whatever order they like. When they click on a point, a pop up window will appear with details about that point

The Doors Open 2022 StoryMap below displays an effective use of a guided tour.

Credits: Andrew Nichols, City of Peterborough

Want to learn more about incorporating maps? Consult Esri's blog posts that discuss  guided  and  explorer  tours, as well as the step-by-step guides for  each   type .

For detailed instructions in building and using map blocks in StoryMaps  see this guide from Esri .


Share Your Story

Preview

Prior to publishing your story, it is a good idea to preview your work. Click the preview button in the top right to see how your StoryMap looks and functions on a variety of devices: desktop, tablet and phone. Select each different screen format by using the tab in the bottom right.

Image showing the preview options in ArcGIS StoryMaps

Publish and Share

Click the 'Publish' button near the top right of the page to make the drop down window appear. Here you can select who you wish to share your StoryMap with. Choose one of 'Private', 'My Organization' or 'Everyone', as well as any groups you wish to share your content with.

Image showing the publish tab in ArcGIS StoryMaps

Thank you for taking the time to view this guide.

You can now embark on creating your own StoryMaps!

Please consult the further resources section for more guides and information.


Further Resources

Note: this guide is an overview of what ArcGIS StoryMaps' can offer, and provides the steps needed to get started in creating your own StoryMap. If you require more detailed information or instructions please consult the advanced guide from ESRI by clicking the button or following any of the links below.

Content Organization Tool

Example of a Separator (using the City of Peterborough theme)