Investor Impact on Single-Family Housing in the KC Region

Rental property ownership is shifting away from individual ownership toward more ownership by investors.

Introduction: A Changing Single-Family Residential (SFR) Housing Market

Single-family homes account for nearly 75% of the built environment in the Kansas City region. What we often assume to be a market of individual buyers and sellers has seen significant changes over the last decade. Well-financed equity investors began purchasing single-family houses in bulk and converting them to rentals. Short-term rentals, like Airbnb and VRBO, popped up with increasing frequency. These market transitions have repercussions for homebuyers, tenants and communities across the region. This report provides the first regional data on single-family rentals and provides cities and communities with new information on the investors who own these properties and the geography of their holdings.   

Limited supply of available single-family homes for sale pressures rental prices upward

As housing prices and rents continue to rise, a lack of supply is a major factor decreasing affordability of single-family homes in the region. New construction has been slow to rebound in the aftermath of the foreclosure crisis. This lack of supply means higher prices for first-time homebuyers and higher rents for tenants. Over the last decade, the rise of large investors in single-family housing has made it harder for first-time homebuyers to compete against cash offers and the subsequent consolidation of rental ownership gave large investors greater control over rents.

Large institutional investors are a significant source of competition for limited single-family housing stock

Since 2011, homeownership in the Kansas City region declined by 2.9%. This decline was largely driven by the foreclosure crisis. It was during this crisis that large institutional investors identified an opportunity to profit from treating single-family homes as an asset, like a stock or bond, to be bought, leveraged, traded or sold. In the years that followed, these companies acquired hundreds of thousands of homes across the country. As of 2023, these large investors hold nearly 14,000 houses in the region with much of their holdings concentrated in the region’s suburbs and on the northern and southern edges of Kansas City, Missouri.

The Regional Market for Single-Family Residential (SFR) Rentals

This story provides a data-driven understanding of the region’s single-family residential rental market and how it operates. This is the first study to consolidate, aggregate and systematically investigate single-family rentals at the regional level in the Kansas City area. Parcel records were gathered from all nine counties in the MARC region, cleaned and analyzed. The result is a comprehensive picture of small (10-50), medium (51-100), large (101-500) and mega investors (over 500) within the region’s single-family rental market.

This research focused on owners with 10 or more properties as prior academic research in other markets has shown this volume of ownership to have potential negative impacts on tenants, neighborhoods and local governments ( Akers et al ). In the case of large and mega investors, those owning 100 or more properties, a growing body of research has found this volume of ownership contributes to rising rents, increased eviction filings and lower levels of maintenance and upkeep.

All Single-Family Residential Rental Properties

Single-family rentals make up nearly 25% of all the region’s single-family homes. Of the region’s 157,000 single-family rentals, over 80% are owned by individuals or companies with fewer than 10 properties. These are the type of owners often referred to as mom-and-pops. Most of these owners, nearly 87%, use an ownership address in Missouri or Kansas. Their properties were located throughout the region. The high volume of properties in this category make it difficult to discern any larger patterns for this group.

The map on the right displays all single-family residential rental properties in the Kansas City region.

Single Family Residential Investor-Owned Properties (10+ Properties)

Owners with 10 or more properties account for nearly 20% of all single-family rentals in the region. In this category, we examined owners by the volume of their holdings. An analysis by volume helps to capture different types of investor operations, as the scale and scope of an investor’s holdings require different practices. There are limits to what each category excludes and there is an overlap in interests and activities at the upper and lower bounds of these categories.

The map on the right displays all single-family residential rental properties in the Kansas City region where the investor owner owns ten (10) or more properties.

Concentrations of Ownership

Within this category, a small number of companies control over 44% of all properties. Nearly 14,000 single-family homes in the region are owned by 33 companies. Of these, five companies own nearly 8,000 homes. Bulk ownership of single-family housing was exceedingly rare before 2012. It is a relatively new phenomenon and city officials and researchers are still trying to understand the full implications of this trend. Though it is a small percentage of the overall housing stock, and the single-family rental market, the ways in which these companies target areas, and the consolidation of their holdings create an outsized impact on the neighborhoods and cities in which they operate. Just as these companies are operating at scale it also provides local governments with potential avenues to operate at scope in developing policies and practices protecting tenants, neighborhood conditions and property values.

Click the buttons below to populate the map on right with a heat map of SFR rental properties in the Kansas City region by the selected owner-investor type. Double-click to reset to all SFR 10+.

Socioeconomic Differences by Investor Class

The location and quality of properties changes significantly as the volume of a landlord’s holdings increases. For the largest investors, access to capital and a business model that tends toward creating efficiencies allows these companies to target specific communities and neighborhoods to both consolidate holdings and to acquire similar properties. The approach to suburban homebuilding in the decades following World War II often created subdivisions with very similar homes on very similar lot sizes, increasing efficiency and reducing costs for builders. This general uniformity continues to create efficiencies for investors today. Investors can scale home rehabilitation and repair as the houses have the same general layout and measurements. They can also accurately estimate costs of these activities and negotiate supply purchases in bulk.

Click the button below to toggle between the heat map of all SFR 10+ rental properties in the Kansas City region and map highlighting post-WWII housing concentrations (census tracts where median year built is between 1945 and 1965). Double-click to reset to all SFR 10+.

Ruskin Heights

One example of this practice is the neighborhood of Ruskin Heights where investors of all sizes have purchased a significant number of houses and transitioned them to rentals. This neighborhood was developed in the 1950s and featured traditional starter homes, such as a single-family ranch house with approximately 1,000 square feet and 3-4 bedrooms. Over the last decade, mega investors have consolidated holdings in the neighborhood.

Google Street View of Ruskin Heights

Investors with bulk ownership can control, and therefore increase, area pricing.

Institutional investors target properties in areas where rapid rent increases are possible due to factors like limited supply, high demand for rentals and strong job growth. In addition, these large investors pursue a geographic concentration of ownership. By concentrating ownership in specific neighborhoods, it provides “pricing power” or a greater ability to control rents (Christophers 2021). Individuals and families unable to buy a home due to high competition for limited supply are left to deal with a few companies controlling a large volume of rental houses. Limited supply equals fewer opportunities for ownership and higher rents.

Small, Medium and Large Investors

The holdings of small, medium and large investors (10-500) differ from mega investors. Many small and medium sized businesses have grown organically over time and are both price and cost conscious. Large investors are purchasing from on in competition with small and medium investors as they might not have capital or a business model to actively compete with well-capitalized equity investment firms. The houses owned by these companies are older, have lower median values and located in areas of the city with lower incomes and levels of education.

Click the buttons below to toggle between the heat map of all small, medium and large investor-owned SFR rental properties in the Kansas City region and maps highlighting census demographic information. Double-click to reset.

The brightest blue highlights census tracts in the region with the lowest values for median year built, median owner costs, median household income, and educational attainment (as a percent of the population 25% with a bachelors degree or higher). The darkest blue census tracts indicate the highest values. Click on the map to read details about a specific census tract.

Mega Investors

Mega investor portfolios diverge significantly from other landlords with 10 or more properties. In comparison to other landlords, their investments are in census tracts in which the housing stock is newer with predominantly white households with higher incomes and levels of education.

Click the buttons below to toggle between the heat map of mega-investor owned SFR rental properties in the Kansas City region and maps highlighting census demographic information. Double-click to reset to all SFR 500+.

The spatial pattern of these investments is primarily suburban with large volumes of holdings in eastern Jackson County, southern Johnson County and the Northland. On the Missouri side of the region, all the cities in Eastern Jackson County have varying levels of mega investor activity. Concentrations are particularly dense running from northern Independence south through Raytown, south Kansas City and Grandview. There are concentrated areas of ownership in both Platte and Clay counties in the Northland. On the Kansas side, mega investors are primarily concentrated in Johnson County with Olathe having the highest concentration of this ownership type. 

The brightest blue highlights census tracts in the region with the lowest values for median year built, median owner costs, median household income, and educational attainment (as a percent of the population 25% with a bachelors degree or higher). The darkest blue census tracts indicate the highest values. Click on the map to read details about a specific census tract.

Distinct Geographical Patterns

Single-family rentals are a standard component of the housing market. These rentals are spread throughout the region and in nearly every community. One way that urban planners have understood affordability to occur in the housing market is through a process called filtering which occurs as homes age and people with growing families move to larger homes elsewhere. The idea being that both age and size result in more affordable housing in the market. Unfortunately, this cycle has never provided a substantial increase in safe, affordable and stable housing, particularly for low-income households, and it has been further disrupted by investor demands for single-family rental housing. This, coupled with limited supply, is pushing affordable housing further out of reach for many.

Big Investors with Big Influence

These new investment patterns are particularly interesting in some of the region’s suburban communities long considered bastions of homeownership. On the Missouri side, Blue Springs, Lee’s Summit, Independence, and Kansas City’s Northland are all hot spots for mega investors. In Kansas, Olathe, Overland Park and Shawnee have active mega investors.

Click the buttons below to toggle between the heat map of mega-investor owned SFR rental properties in the Kansas City region and heat maps of each of the top five mega-investors’ properties. Double-click to reset to all SFR 500+.

Conclusion

In the last decade, the single-family housing market underwent significant changes. Waves of foreclosures generated a new approach to housing as an asset class to be bought, sold and traded like a stock or bond. New digital tools and technology also made acquisition and management of property easier for companies. A relatively new approach, communities are still grappling with the impacts on neighborhoods and residents as subdivisions transition from owner occupied housing to primarily rental units. For most communities, these changes are currently understood through anecdotes or individual experience rather than systematic review of data. Two factors contribute to that. One is that these changes are new. The other is that the data needed to understand housing as more than a market is not kept in one place and takes a lot of time to stitch together. Separate agencies often keep the information in separate places. Counties keep ownership data. Cities maintain code enforcement data and courts collect eviction data.

The data presented here serves as a platform for further work on how investor ownership is impacting the region and affecting the lives of residents. How it can be used will be up to regional partners and the questions they seek to answer. This information provides a base which allows for a more thorough and data-driven analysis of how changes in the single-family housing market are impacting homeowners, homebuyers and renters, and the possible avenues for local governments to engage.  

In our next story we will focus on the five largest investors in the single-family rental market.

Methodology

Parcel records were gathered from all nine counties in the MARC region, cleaned and analyzed. This process identified all single-family houses and located potential rentals by matching the property address and the owner address to produce a set of likely rentals. Identified properties were then categorized by ownership volume. This resulted in a data set with owners of 10 or more properties. Corporation filings in Missouri, Kansas and other states were used to aggregate holdings and identify parent companies.

References

  1. Christophers, B., 2023. How and why U.S. single-family housing became an investor asset class. Journal of Urban History49(2), pp.430-449.

Microsoft Forms

The brightest blue highlights census tracts in the region with the lowest values for median year built, median owner costs, median household income, and educational attainment (as a percent of the population 25% with a bachelors degree or higher). The darkest blue census tracts indicate the highest values. Click on the map to read details about a specific census tract.