From the Ground Up:

Tackling Health Inequalities

Foreword

I am pleased to present the Hounslow Annual Public Health Report for 2023-24. This year we are sharing our experience of embedding the NHS England CORE20PLUS5 approach in Hounslow. We will show how, alongside the Council and the Borough-Based Partnership’s (BBP) prioritisation of equality, diversity, and inclusion (EDI), we used it to tackle health and wellbeing differences in our neighbourhoods and communities.  

Our collective ambition is to achieve a “Fairer, More Equal Hounslow” by reducing differences in health outcomes between people who live in the 20% of neighbourhoods and communities with the most deprivation (the CORE20 areas), and the rest of the population.  

We have started to address the five clinical ‘PLUS’ areas of CORE20PLUS5 using our population health management framework. We have extended our focus to include Hounslow-specific PLUS groups we know experience significant health and social inequality and for whom we have prioritised making a difference. The Hounslow PLUS groups we have prioritised are our homeless community, asylum seekers and young carers.  

The two approaches, the NHS CORE20PLUS5 and the EDI strategy of Hounslow Council and BBP, need to align. Improved health outcomes are not solely about access to clinical services. More importantly, people need the building blocks for sustained better health. These are the social, economic and environment health determinants into which people are born, grow, live, and age, and the relationships they have with those who are important in their lives.  

This report is a timely reminder that place-based inequality between neighbourhoods and communities is not acceptable. Despite changes to health and social care, and our collective commitment to reduce health inequality that pre-dates the work of the Marmot review, the gap between the most and least deprived areas and communities remain. For some it has even widened, especially among society’s most marginalised and vulnerable groups. The lack of progress despite investment could arguably be seen by some communities as an acceptance that change for them is not important. It is not surprising then that they sometimes lack trust and confidence in health services and are unwilling to engage with them. 

If taking the same approach repeatedly and expecting a different result is the definition of madness, we hold our hands up and admit this is a pattern we may have previously fallen into. But we hope our report demonstrates that we are committed to change and trying to do things differently by looking through a more informed lens, one that gives us a greater understanding of the health, social and economic needs in our most deprived, most vulnerable communities. The most important action we have taken is to engage with residents, to listen, understand, build trust and confidence, and start to act on what they told us could help them live healthier lives.   

We have shared a step-by-step methodology of what steps we took and warmly welcome your views on our approach. Even better, share your experiences. We want to learn, especially if it can help us.  

I acknowledge and thank the residents of Hounslow who gave their insight and the Hounslow VCSE groups who were the trusted people who gave residents the confidence to speak about their experiences. Thank you to my colleagues at Hounslow Council, our local NHS and my Public Health team for contributing to this report.  

Kelly O’Neill

Hounslow Director of Public Health

Executive Summary

Hounslow's Annual Public Health Report 2023-24 report tells the story of Hounslow’s experience of embedding the NHS England CORE20PLUS5 approach to target action to reduce health inequalities. This report also brings together our population health approach and the Hounslow Partnership prioritisation of equality, diversity, inclusion (EDI), focusing on prevention and early intervention to tackle health and wellbeing differences in our neighbourhoods and communities.

Methodology

Hounslow Borough Based Partnership was systematic in selecting the priority areas for CORE20PLUS5 in Hounslow. Not only have we focused on residents living in Hounslow’s CORE20 areas, but we also prioritise action to improve the health and wellbeing of three vulnerable groups: those experiencing homelessness, young carers, and asylum seekers. This work has been guided by the Borough’s population health management framework, integrating population health data analysis and community engagement to understand the lived experiences of our residents and their access to health and care service.

Key Insights

CORE20:

The 25,199 residents in CORE20 areas in Hounslow have weaker foundations upon which they can build healthy lives than the rest of Hounslow. In our most deprived communities, the social and economic experience of residents living in these areas includes lower incomes with fewer residents being employed in managerial roles and owning their own homes, food insecurity and greater exposure to unhealthy food and drink advertising. Residents in these areas also have longer travel times to access services, including health and wellbeing services compared to residents in the rest of the borough. This is especially important as this report shows there are inequalities in health indicators between residents living in CORE20 areas and the rest of Hounslow observed across all life stages. The data presented can be filtered by Primary Care Network to inform local work.

Children (0-17 years of age)

In our CORE20 communities we observed higher rates of childhood illness and long-term health conditions including asthma, diabetes, and obesity and uptake of primary immunisations was lower amongst children living in CORE20 areas compared to children living in the rest of Hounslow. We also observed that the attendance rate at A&E between April 2023 and March 2024 for children aged under 5 was higher in CORE20 areas than the rest of Hounslow.

Working Aged Adults (aged 18 to 64)

Our data shows that there was higher prevalence of all long-term conditions and smoking amongst working age adults in CORE20 areas compared to the rest of Hounslow. Through engagement, residents in CORE20 areas spoke about experiencing chronic pain, mental ill-health and long-term health conditions and how this impacted on their ability to gain and maintain employment. Uptake of breast and bowel cancer screening as well as flu vaccine uptake was lower in CORE20 areas than the rest of the borough. 

Older People (65 and older)

Inequalities also continue later in life. There was higher prevalence of smoking, chronic obstructive pulmonary disease (COPD), anxiety, depression, diabetes and obesity amongst people over the age of 65 years who live in our CORE20 areas. Hospital admission rates due to a fall for people aged 65 years and over, a key driver of frailty, were also higher in CORE20 areas.

How to improve health and wellbeing

Our engagement with residents in CORE20 areas showed that residents were not aware of the support services that are available. They asked for better dissemination of information in formats they understood available through trusted partners. Education to understand how they could improve their health, including more understanding of the social influences on health and wellbeing was also requested. Residents in CORE20 areas asked for improved access to services that could help them maintain physical and mental health and wellbeing.

This report demonstrates that it is possible to reduce the gap in inequalities between CORE20 areas and the rest of Hounslow. We present examples of work that demonstrate this.  

The approach we have taken to understand differences in health and wellbeing need between people living in CORE20 areas and the rest of the borough will enable system partners to better understand health and wellbeing need. They will be able to filter data at the Integrated Neighbourhood Team level, enabling professionals in these areas to access the necessary information to more effectively target neighbourhoods and communities with greater health needs. This will allow for the efficient allocation of resources and collective actions aimed at achieving better health outcomes for those with the greatest health and wellbeing needs, ultimately fostering a more informed approach to tackling health inequalities.

Homelessness

A health need audit of over 100 people in Hounslow experiencing homelessness was carried out in 2024. The audit found that:

  • 75% of respondents reported having a physical health condition.
  • 61% said the level of support they receive to manage their physical health does not meet their needs.
  • 72% reported they had a mental health diagnosis with 51% of these people also managing comorbidities of mental and physical health need.
  • 18% reported they had a learning disability. The proportion of homeless people with a learning disability is significantly higher compared to the 2% prevalence of learning disabilities in the general population.

Young Carers

There is limited data available that informs us of the health needs of young carers which makes it challenging to fully assess and understand their health needs. Data available from the North West London clinical systems shows that young carers experience higher rates of long-term physical and mental health conditions such as anxiety and asthma compared to the overall Hounslow child population aged 0-17.

Our report recognises that work is needed to better understand how many young carers there are in Hounslow, their health and wellbeing needs, and what they say will help them transition into adulthood, ensuring access to career and education opportunities.

Asylum Seekers

The health and wellbeing of asylum seekers was the focus of the  Hounslow 2022-23 Annual Public Health Report . This year's report reviews the recommendations we made and the progress achieved, recognising that the scale and pace of improvement is directed by national policy and decisions made by Government. The latest data (September 2024) shows us that more Hounslow hotels are currently being used by the Home Office to house asylum seekers resulting in a increase in the number of asylum seekers in Hounslow; 1,900 people of whom 1,632 are living in contingency hotels. The challenge of tackling mental ill-health and improving nutrition through better food quality are two health needs that continue to be unmet due to that lack of additional funding and the continued need for Home Office action to make improvement.

Implications

This report sets out detailed understanding of the health inequalities of four groups in Hounslow aligned to the CORE20PLUS5 strategy. The findings demonstrate the complexity of addressing the wider public health determinants that influence health outcomes. The recommendations in the report show the vital role regional and local systems can play in reducing the health inequity gap. Change is possible. The findings should inform local policy, planning developments, strategies and services. This report calls for collective and collaborative action that unites residents, teams, and organisations to better understand the drivers of health needs. It emphasises the importance of focusing on prevention and early intervention, redesigning existing services, and improving communication about access to these services. Furthermore, it advocates for the use of place-based policies to enhance health and wellbeing.

Introduction

Welcome to Hounslow's 2023-24 Annual Public Health Report. This year our report focuses on using the  NHS England CORE20PLUS5 approach  that aligns to the  EDI  strategy of the council and the BBP priority of population health improvement to tackle health inequalities in Hounslow. Our purpose is to raise awareness, assess population need, to identify unmet need, and recommend action that leads to positive health change focusing on residents with the greatest health need.  

Our report provides a detailed analysis of the lived experiences as well as the health and social determinants of our four priority groups: CORE20 residents, asylum seekers, those experiencing homelessness, and young carers. It sets out recommended action to reduce inequalities and improve health for all.

A thriving, healthy community needs good "building blocks". These building blocks include, but are not limited to housing, access to good education, and employment, safe green spaces, and public transport.  1   When one or more of these building blocks is missing, there becomes a strain on our bodies and minds and can lead to stress, high blood pressure, a weaker immune system, ultimately reducing life expectancy and number of healthy years lived.

As a result, people in the most deprived neighbourhoods and communities in England die nearly a decade earlier than their neighbours in more affluent areas. For example, men in England's most deprived areas live 74.1 years on average, 9.4 years less than those in the least deprived areas.  2  

Health inequalities are unjust and, avoidable differences in health status, that are also affected by the social conditions in which people are born, grow, live, work, and age. Health inequalities also refer to differences in access to, experience of and benefit from health and care services.  3  

NHS England's CORE20PLUS5 framework provides a systematic approach to addressing healthcare inequalities.  4   In Hounslow, we have consistently focused on reducing inequalities and improving health outcomes through the Borough-Based Partnership's (BBP) Prevention and Health Inequalities workstream. The Hounslow BBP brings together system partner organisations across health and social care to focus on shared health priorities that also contribute to the  Hounslow Joint Health and Wellbeing Strategy 2023-2026  which emphasises the need to deliver against the CORE20PLUS5 approach, utilising a Population Health Management (PHM) framework.

Many individuals face overlapping health conditions compounded by broader social and economic challenges that significantly influence their wellbeing. These inequalities cannot be tackled by health and care services alone, as factors such as poverty, housing, and employment play a critical role in shaping health outcomes.  5  

In Hounslow, we have taken a more holistic approach to address not only the clinical priorities but also the wider determinants of health across social, economic, and environmental domains. By adopting this holistic perspective, we are working collaboratively with the Council and Borough Based Partnership to design targeted interventions that reduce inequalities and improve health outcomes for all residents.

The Council's  Equality, Diversity, and Inclusion (EDI) Strategy, "A Fairer, More Equal Hounslow,"  published in 2023, adopts a similar approach that goes beyond the seven factors that contribute to the Index of Multiple Deprivation by recognising equality by place, group, and employer. It utilises broader definitions of deprivation including community needs index score, and households with multiple deprivation characteristics. Working together, the local implementation of CORE20PLUS5 in this report has directly contributed to shaping the health aspects of the council's EDI strategy.

Why use the "building blocks" metaphor to talk about wider determinants of health?

Over the past decade, there has been a growing focus on the wider and commercial determinants of health. The Health Foundation has researched effective ways to communicate these determinants.  1   The "building blocks" metaphor is a tool for illustrating the factors that shape health and guiding efforts to reduce inequalities.

What is the NHS CORE20PLUS5 Approach?

The NHS CORE20PLUS5 approach guides Integrated Care Systems to deliver work to reduce healthcare inequalities.  4   The approach directs who and what to focus on to address health inequalities, by focusing on key communities and key clinical areas that drive health inequity. It guides place-based integrated health and care systems to identify areas to prioritise ensuring resources are allocated collectively and effectively to reduce gaps in health and care outcomes.  4  

WHO

CORE20: Inequalities by Place

The approach says that local health system should focus on the 20% of the national population living in the most deprived areas, the lowest deprivation quintile (levels 1 and 2 of the Index of Multiple Deprivation).

What is Index of Multiple Deprivation?

The Index of Multiple Deprivation (IMD) is the official measure of relative deprivation for small areas in England. It measures how deprived an area is by combining indicators under seven different domains of deprivation: Income, Employment, Education Skills and Training, Health and Disability, Crime, Barriers to Housing and Services, and the Living Environment. Areas are scored and grouped into deciles, with lower deciles (1 and 2) indicating the most deprived areas. We know that the IMD isn't perfect; some individuals living in affluent areas will have needs it does not capture, the IMD does help government and organisations target resources more effectively. By highlighting areas of greatest need, the IMD guides systematic efforts to improve outcomes, though we must also consider those not fully represented by this measure.

Plus: Inequalities by Group

The CORE20PLUS5 approach also recognises that there are population groups who might not live in more deprived areas but are known to experience poorer health outcomes. It directs local health systems to select additional 'PLUS' priority groups based on local data and intelligence.

For a local health system, these PLUS groups might be:

  • ethnic minority communities
  • people with a learning disability and autistic people
  • people with multiple long-term health conditions
  • people experiencing homelessness
  • people experiencing drug and alcohol dependence
  • vulnerable migrants
  • Gypsy, Roma and Traveller communities
  • sex workers
  • people in contact with the justice system
  • victims of modern slavery

WHAT

The approach also sets out five clinical outcomes with significant inequalities and, for adults, emphasises smoking as the most modifiable risk factor affecting all five areas. By focusing effort on these clinical outcomes we can significantly achieve a reduction in health inequalities for children's and adults across England.

Children Clinical Inequalities

The clinical areas of focus for children are: Asthma, addressing over reliance on reliever medications and decreasing the number of asthma attacks. Diabetes, expanding access to real-time glucose monitors, insulin pumps, and annual health checks for deprived and ethnic minority youth with Type 2 diabetes. Mental health, improve access rates to children and young people's mental health services for 0-17 year olds, for certain ethnic groups, age, gender and deprivation. Oral health, address the backlog for tooth extraction in hospital for under 10s. Epilepsy, increase access to epilepsy specialist nurses and ensure access in the first year of care for those with a learning disability or autism.

Adult Clinical Inequalities

Key Clinical Areas for adults: Maternity, ensuring continuity of care for women from Black, Asian and minority ethnic communities and from the deprived groups. Severe Mental Health,. Early Cancer Diagnosis, 75% of cases diagnosed at stage 1 or 2 by 2028. Hypertension case finding and optimal management and lipid optimal management.

CORE20PLUS5 in Hounslow

Hounslow Borough Based Partnership has been systematic in implementing the CORE20PLUS5 approach.

Using a population health management (PHM) framework:

Hounslow’s BBP introduced a population health management framework in 2021. The framework is used to review, prioritise and develop the programme of public health activity, particularly to tackle differences in health risk and need. 

Using the framework helps the BBP identify and target those with the greatest health risk and directs the use of data and engagement to understand the needs of these residents to develop evidence-based interventions while prioritising evaluation to understand impact. The framework has guided our structure for implementing CORE20PLUS5.

Identify priority groups:

As a Borough Based Partnership, workshops were held using local data and stakeholder intelligence to agree four priority groups: residents living in CORE20 areas, and three PLUS groups; asylum seekers, those experiencing homelessness, and young carers. While all PLUS groups need more support, it was recognised that these three PLUS groups face significant challenges in health outcomes and access to services locally that we needed to act on.

Gather evidence and data on local need:

A range of sources have been utilised to measure the health needs of Hounslow's CORE20 population, asylum seekers, those experiencing homelessness, and young carers. Health care outcomes data for patients registered to a Hounslow General Practice has been extracted and analysed from North West London Integrated Care Board’s (ICB) clinical databases (Whole Systems Integrated Care (WSIC) and SystmOne). Other data sources include the National Child Measurement Programme (NCMP) and Homeless Link, as well as publicly available information from the 2021 Census, Transport for London (TfL), the Home Office, Urban Big Data Centre (UBDC), and Consumer Data Research Centre (CDRC). More detail is provided in the   Replicate this Approach  section.

Engage directly with residents:

For each priority group, we aimed to engage directly with residents to understand their lived experiences and stories.

Design and evaluate targeted interventions:

As a result of this report, it is expected that the Borough Based Partnership will deliver interventions to reduce inequalities presented here and evaluate them to understand impact.

Hounslow's CORE20PLUS5 priority groups

The report is set out in four sections, each presenting the findings on each priority CORE20 and PLUS group.


Hounslow's CORE20 residents


Methodology

Understanding the Problem

There are 25,199 residents living in CORE20 areas in Hounslow and registered with a Hounslow GP (as of August 2024). Understanding their experiences compared to those living in the rest of the borough allows for more targeted and supported interventions. For this report, we refer to the CORE20 as those registered with a Hounslow GP living in CORE20 areas and the 'rest of the borough' as those registered with a GP in Hounslow who live in other areas within Hounslow’s geographical area. The healthcare data is broken down by broad age groups: children and young people (0-17 years), working age adults (18-64 years), and older adults (65 years and over) that enables us to understand the challenges unique to each life course phase. 

Segmentation

We combined findings from analysing segmented health data from local clinical systems and other wider determinant datasets with insight from local resident engagement to examine how comparable the insight from residents was with the health and care data. This approach allowed us to provide evidence and explanations behind the stories shared and to compare CORE20 residents to the rest of the Hounslow population, measuring key differences in health outcomes. Beyond the five clinical outcomes outlined in the national approach, we explored additional determinants including health, socio-economic, and environmental factors to provide a more comprehensive understanding of health inequalities in Hounslow.

Research and Engagement

To understand what impacts health and wellbeing, we needed to speak to residents. We knew that these conversations are the most meaningful when led by trusted voices within the community. We partnered with nine (9) VCSE groups to facilitate discussion groups with our residents in April and May 2024.

We asked residents:

  • What does health and wellbeing mean to you?
  • What challenges affect health and wellbeing? 
  • What activities, services and support could improve health and wellbeing? 
  • What enablers and barriers exist in finding, accessing or benefitting from existing health and wellbeing services, and how do you suggest we overcome them? 

The community groups captured the insights of 340 individuals who live in CORE20 areas in Hounslow. Findings from this engagement were compared with the insights from the data analysis.

The funded VCSE groups who led engagement with residents in CORE20 areas were:

Develop and evaluate interventions

The findings from this report will guide the design of targeted interventions by the Borough-Based Partnership to improve the health and wellbeing outcomes for CORE20 residents. The PHM framework emphasises the importance of evaluation to understand what works in reducing inequalities. Evaluation is essential to ensure these interventions deliver measurable positive impacts, address gaps, and adapt to residents' needs for sustainable improvement.

A detailed summary of our methodology is provided in the  Replicate this Approach  section of this report.

Our Findings

Where are our CORE20 neighbourhoods?

Please note: The maps and data may take time to load.

CORE20 areas are defined as Lower Layer Super Output Areas (LSOAs) with an IMD level of 1 or 2. There are twelve (12) CORE20 areas in Hounslow. They are spread across the borough. Our CORE20 residents live in Brentford, Isleworth, Heston, Feltham and Hanworth.

Estates in CORE20 areas:

Clayponds Estate | Brentford Towers | Ivybridge Estate | Worton Estate | Syon Estate | Brent Lea Estate | Ealing Road | Lionel Road | Redwood Estate | Brabazon Road Estate  | Hartlands Caravan Park | Waterfield Estate | Hounslow Road, Ridge Way and Winslow Way Estate | Oriel Estate | The Hollands Estate | Elwood Avenue Estate | Pinewood Road & Sandalwood Road | Waterloo Estate | Tryan Close | Highfields & Homecourt Estate

GP Practices in CORE20 Areas:

  • Grove Village Medical Centre

Schools in CORE20 Areas:

  • Oriel Academy
  • Cranford Community College
  • Green Dragon School

Geography and Primary Care Networks

The data can take a few seconds to load. All data was collected between August 2024-January 2025.

There are 25,199 residents living in CORE20 areas in Hounslow, accounting for around 7% of the total registered population in Hounslow.

Key Facts and Findings

Hounslow's CORE20 residents live in Brentford, Isleworth, Heston, Feltham and Hanworth.

Primary Care Network

The CORE20 residents live within the geographical areas of three PCNs. Whilst Feltham and Bedfont PCN has the highest number of registered patients living in CORE20 areas, all five PCNs have patients from CORE20 areas registered with their practice (Figure 3).

Understanding the interactive data throughout this report:

  • Throughout the report, yellow represents CORE20 residents and blue represents the rest of the Hounslow population.
  • Some data can be filtered by Age Cohort or Primary Care Network using the purple filter.
  • Hover over the map or charts to see more information.

Demographics

Key Facts and Findings

Sex

The CORE20 population is similar in terms of sex to the Hounslow population (Figure 5).

Age

There is a higher proportion of younger people, and a smaller proportion of older people in CORE20 areas compared to the rest of the borough (Figure 6).

Ethnicity

There is a higher proportion of Black or Black British and White residents in CORE20 areas, and a smaller proportion of Asian or Asian British residents living in CORE20 areas compared to the rest of Hounslow (Figure 7).

What did we learn from engaging with CORE20 residents?

We learnt that health and wellbeing have different definitions, meanings and interpretations for different people. The definition of ‘health’ used in this report is ‘a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity’.  6   Based on this definition, ‘health’ and ‘wellbeing’ are both included when using the term ‘health.’ Recognising that there are different views and understandings, we asked residents what health and wellbeing means to them.

Why ask this question?

Asking our CORE20 residents what health and wellbeing means to them is essential to ensure their insights included in this report are personally relevant and accurate, as well as culturally and contextually specific. Rather than making assumptions, this approach fosters trust by actively seeking and listening to their experiences and opinions before designing solutions.

What residents shared

Residents shared rich insights into what health and wellbeing means to them, demonstrating both supportive aspects and areas for improvement across services and the local environment. Their stories reveal that there are complex layers influencing their health and wellbeing from family, friends, and community beliefs to the broader, and at times confusing messages they encounter every day.

Our CORE20 residents told us Health and Wellbeing means:

Physical and mental health

Our residents described being healthy as being free from mental and physical illness and pain. They discussed several elements, including eating healthy and balanced meals, being physically active, sleeping well, and managing stress and emotions.

Social influences

When discussing social wellbeing, residents emphasised the importance of connections, community support, and a sense of belonging. Many shared that their health and wellbeing needs and what they value is shaped by family, friends and their local community. However, these personal influences often clash with the messages they encounter on social media or in advertising, where ideals of “health” can feel unrealistic or confusing. This creates uncertainty about whom to trust and what truly supports a healthy lifestyle.

“Involvement in cultural events with friends and family, as well as participating in community gatherings, provides relaxation and sense of belonging.”

Resident

Wider determinants that affect health

They highlighted aspects of the local environment that make a difference in their daily life, such as accessible transport networks, access to green space, affordable, safe and warm homes, and convenient places to gather, like cafes and dining spots.

Understanding the Factors Impacting Health and Wellbeing of our CORE20 residents

To better understand the factors affecting health and wellbeing in this community, we explored the challenges residents face. They shared their experiences related to physical and mental health, the wider social, economic, and environmental conditions, as well as accessing health and wellbeing support services.

These findings are explored in more detail with local data and evidence in the following sections comparing the differences between our CORE20 residents and the rest of Hounslow through:

  • Supporting environment
  • Housing and employment
  • Access to services
  • Health and wellbeing Indicators

We have split the sections of health data into three population groups: children and young people, working age adults, and older adults due to the specific health and wellbeing needs that impact these cohorts.

CORE20: Supporting Environment

Like the solid foundation blocks that are essential to building strong structures, the same can be applied to health and wellbeing. In Hounslow’s CORE20 areas, some of the essential building blocks are either missing, or in need of repair. For example, many residents stated that they felt unable to participate in physical activity, not due to a lack of green spaces or motivation to be healthier, but rather because they considered these spaces as inaccessible due to poor maintenance and feeling unsafe.

On average, we have facilities within the local area. However, what is missing is regular follow-up on the equipment to ensure they are safe and functional.

Resident

Travel and transport

Travelling to parks and supermarkets takes longer for CORE20 residents compared to the rest of Hounslow (Figure 8).

Good transport is a key building block which supports other building blocks of health such as connecting residents to work, food, activities and essential public services. Improvement is needed to reduce the gap between our CORE20 residents and the rest of Hounslow.

Residents in CORE20 areas have higher levels of food insecurity (Figure 9).

The Food Security Index measures proximity and accessibility to supermarket facilities and online deliveries, proximity to non-supermarket food provision, socio-economic barriers, food support, and fuel poverty. The lower the index score, the higher the food insecurity.  7   Residents also shared experiences of feeling stigma and discrimination when using food banks which further impacted their ability to maintain a healthy diet.

"We need to reduce stigma against use of food banks through advocacy campaigns"

Resident

Our CORE20 residents are exposed to more unhealthy food adverts than the rest of the borough

Residents recognised the importance of healthy eating and access to nutritious food. However, they highlighted barriers such as the widespread promotion and accessibility of cheap, processed, unhealthy food compared to healthier options as factors influencing their choices.

Our team walked through several highstreets in Hounslow on a day in June 2024 to discover the density of unhealthy food advertising in different areas. They found that there were more unhealthy food adverts in CORE20 areas than the rest of the Hounslow.

In the CORE20 area of Bedfont, in just a 3 minute (0.2 mile) high street walk, there were 10 unhealthy adverts (Figure 10).

Figure 10. Map of unhealthy adverts along Bedfont High Street (CORE20 area)

However, in non-CORE20 areas, for example, a 40 min (2.7 mile) walk along Chiswick high street there were 8 adverts for unhealthy food (Figure 11).

Figure 11. Map of unhealthy adverts along Chiswick High Street (non-CORE20 area)

"Pop ups advertising fast food offers and other health products are distracting and tempting.”

Strengthening these building blocks

To strengthen these building blocks our CORE20 residents say we need to improve the use of food banks through advocacy campaigns that help to reduce any perceived stigma of needing to use them. Other recommendations include, support physical activity through improved community facilities such as green spaces, sports, leisure facilities, walking and bike trails to support physical activity, and to improve the use of parks through regular park maintenance, and the increased presence of enforcement services such as the police and drug reduction interventions.


CORE20: Housing and Employment

Employment opportunities and access to safe and well-paid local jobs is essential to support other building blocks such as having a sufficient income for an affordable, safe and liveable home. When employment and income opportunities are missing, it restricts our options making it harder to keep healthy. In many of our conversations with CORE20 residents we learned more about how these building blocks are missing from their lives and how this affects our residents.

Employment

On average, men's healthy life expectancy increases by 5.1% for every 10-percentage-point increase in the area's employment rate.  8   A higher proportion of CORE20 residents are employed in lower paid jobs compared to the rest of Hounslow. Financial stress impacts health behaviours such as levels of smoking and physical activity as well as mental and physical health.  9  

There is a lower proportion of Hounslow's CORE20 residents employed in managerial and professional occupations, with higher proportions of CORE20 residents employed in roles such as plant and machine, caring, elementary, and sales roles that offer lower salaries (Figure 12).

Housing

Only 25% of our CORE20 households own their homes compared to almost 50% of the rest of Hounslow households (Figure 13). Almost 40% of residents in CORE20 areas are living in socially rented homes owned by the council. Residents stated their experiences of overcrowding, due to adult children being unable to afford to move out of their family home. Residents also stated issues of damp, mould and condensation that contributed to the crumbling of this building block and the adverse impacts poor housing has on health and wellbeing.

Power BI Report

“Since COVID, a lot of people are stressed because you work so many hours, get paid, and before the next payday, your pocket is empty. Everything is expensive”.

Resident

Strengthening these building blocks

To strengthen the housing and employment building blocks, residents suggest more advocacy support is needed for better housing, job creation and fair treatment. They also want more education on how to manage their existing income as well as managing stress.

“Education on financial management and budgeting can support reduction of economic stress.”

Resident

“Participants asked for community programmes focused on stress management and mental health support to help them cope with financial and personal stressors.”

Community Leader

CORE20: Accessing Services

CORE20: Accessing Services

Data may take a few seconds to load.

Good quality health services that are easy to access are another essential building block for good health. We know that there is a greater likelihood that residents in more deprived areas access services later and by the time they present to health services, their health condition is no longer manageable and is affecting their ability to work. They may also be at a more advanced stage of illness that could have been avoided had it been tackled through prevention and early intervention services at an earlier presentation stage. This results in higher rates of hospital attendances, greater illness, and lower life expectancy.  7  

Uptake of preventatives services such as cancer screening and immunisations amongst our CORE20 residents is lower compared to the rest of the borough, except for cervical cancer screening in the older women age (50-64) cohort (Figure 16).

Accessing services

Our residents shared that it wasn't just that they delayed accessing care; difficulties in accessing services also affected their ability to access care proactively. Great Britain Accessibility Data from the Urban Big Data Centre (UBDC) shows that on average it takes longer in CORE20 areas to access GP or pharmacy services using bikes, public transport, and walking (Figure 14).  10  

The Public Transport Accessibility Level (PTAL) score from Transport for London provides geographical areas with a score based on journey times, wait times, and frequency of public transport . CORE20 areas showed lower PTAL scores than the rest of Hounslow (over 90% of CORE20 areas have a PTAL score of less than 2), compared to the rest of Hounslow (70%, Figure 15). This means CORE20 residents have longer journeys, longer wait times, and fewer buses or trains available.

Experiences during care

Residents in CORE20 areas spoke about their negative experiences of racism, sexism, and other forms of discrimination that eroded engagement with and trust in health services. Residents also spoke about their own personal or social difficulties that makes accessing health services more challenging, including the lack of time, skills, and knowledge needed to engage in activities or develop habits that support their health and wellbeing.

When asked about what helps, people told us they feel they can access and get the benefits they need from services and they spoke about positive experiences, such as being met with compassion and welcoming attitudes from health care professionals. This not only enabled them to receive appropriate and timely care but also fostered trust and positive emotions toward using health and wellbeing services in the future.

Health Status in CORE20 areas

Children and Young People (Aged 0-17)

Our CORE20 population has a higher proportion of children and young people (CYP) compared to the rest of the Hounslow population. Through engagement, children and their parents in CORE20 areas talked about the mental and physical health conditions which impact children and young people's health and wellbeing.

CORE20PLUS5 Clinical Areas of Focus

The five clinical areas of focus in the children's CORE20PLUS5 approach are: asthma, diabetes, epilepsy, oral health, and mental health. The proportion of children and young people in CORE20 areas diagnosed with asthma, diabetes, and mental health was higher than the rest of Hounslow (Figures 17-19). The availability of accurate data on children diagnosed with epilepsy is limited. For oral health, the national epidemiological methodology for recording children with oral health needs does not allow for segmenting the data to establish needs by deprivation status (CORE20 or rest of Hounslow).

Other clinical indicators of health

We explored other health indicators and conditions outside the CORE20PLUS5 approach. For example, A&E attendances for children under five years are often preventable and commonly caused by accidental injury or minor illness which can be treated in primary care. This can lead to increased demands and pressures on A&E departments. The attendance rate at A&E for children aged 0-4 was higher (1,208 per 100,000 population) in CORE20 areas than the rest of Hounslow (753 per 100,000 population) (Figure 20). Combined, this is the highest rate for children under 4 years of age in London.

Compared to the rest of the Hounslow population, CORE20 areas showed a higher proportion of children maintaining a healthy weight and a lower proportion of children being classified as overweight. However, a higher proportion of CORE20 children were classified as obese than the rest of Hounslow at both reception and year 6 (Figure 21). This pattern suggests that while CORE20 children may avoid moderate weight gain, they have higher levels of obesity, which has more severe health impacts.

Uptake of primary vaccinations amongst children was lower in CORE20 areas than the rest of Hounslow (Figure 23). This mirrors the trend in cancer screening, flu and COVID-19 vaccination uptake in adults. Focused work with the help of community groups and through targeted campaigns aims to understand and tackle the barriers to uptake of screening and vaccination.

Autism and Attention Deficit Hyperactivity Disorder (ADHD) were more prevalent amongst children living in the CORE20 areas of Hounslow (Figure 22). This aligns with national evidence showing a correlation between ADHD, deprivation and lower family income.  11   However, limited national data exists on the relationship between autism and deprivation, highlighting a gap in research that warrants further exploration.

Working Age Adult Health (18-64)

Employment and health are deeply interconnected. Secure, safe, and fulfilling work can promote physical and mental well-being, whilst good health enhances the ability to gain and maintain employment. This creates a cycle of mutual influence.  12    Adults in CORE20 areas spoke frequently about their experience of mental health and chronic pain, and how this impacted their health and wellbeing and every part of their daily lives.

CORE20PLUS5 Health Indicators

The adult CORE20PLUS5 approach prioritises health improvements including:

  • Ensuring the continuity of maternity care for women from Black, Asian and minority ethnic communities and other highly deprived groups
  • Ensuring annual physical health checks for people with severe mental illness (SMI) to at least nationally set targets
  • Driving uptake of COVID-19, flu and pneumonia vaccinations amongst those with Chronic Obstructive Pulmonary Disease (COPD), early cancer diagnosis, and hypertension case finding and optimal management.

Additionally, it emphasises that smoking cessation positively impacts all five clinical areas of focus. Effective targeted action on these five clinical areas will significantly reduce the health inequalities between CORE20 residents and the rest of the population.

A high proportion of CORE20 working-age residents were diagnosed with asthma, COPD, cancer, mental health conditions, and hypertension compared to the rest of the borough population reflecting the health challenges prevalent in these communities (Figure 24). The proportion of residents who smoke was also higher in CORE20 areas than the rest of Hounslow. By targeting action in these areas, we not only reduce directly attributable smoking health risk, but we also reduce indirect health risks such as stress and mental ill-health, which increases with smoking. Smoking not only has a health and wellbeing cost to the smoker and their family, the financial impact of cigarettes on family income is considerable.

Access to data to inform maternity outcomes or stage of cancer diagnosis at presentation is limited and an information gap that we are working with NWL ICB to better understand and take action to mitigate.

Other health indicators

Across all other health indicators, CORE20 residents showed consistently higher prevalence rates than the rest of Hounslow (Figure 25). Our data shows that a larger proportion of residents in CORE20 areas experience chronic pain, hearing loss, or live with diabetes mellitus. Neurodiversity is more prevalent amongst CORE20 residents with higher rates of autism and ADHD diagnosis. Wider research draws connections between ADHD and unemployment.  11  

Addressing these health disparities is essential if we are to improve the health, wellbeing and quality of life for residents in CORE20 areas.

“Various illnesses, including mental health issues and physical disabilities, hinder their ability to go out, leading to feelings of isolation and loneliness. This tends to attribute to a snowball effect of further decline in mental and physical health, leading to worsening mental health and increased isolation.”

Community Leader

CORE20: Older Adults (65+)

Evidence shows that for people living in more deprived areas, their health deteriorates faster as they age . 13    We analysed health outcomes for residents aged 65 and over to understand the factors which impact this cohort.

CORE20PLUS5 Priority Health Indicators

For asthma, cancer and hypertension the difference in prevalence for people aged 65+ living in CORE20 areas compared to the rest of Hounslow was small (Figure 26). Conversely, residents living in CORE20 areas have higher rates of COPD, diabetes, obesity and smoking than the rest of Hounslow.

Anxiety and depression were also more prevalent in CORE20 areas. This may be impacted by factors such as greater exposure to stressors such as financial insecurity and limited social resources or reduced likelihood to access services at an earlier stage.

Other health indicators

Diabetes and obesity rates were also higher in CORE20 areas (Figure 27). Over 30% of CORE20 residents aged 65 and over are diagnosed with diabetes and over 20% are obese. These conditions can lead to more years spent living with a disability and long-term, the need for health and care services.

Frailty

Tackling frailty, through delaying its onset and keeping people independent for longer, is a key priority for the Hounslow BBP. Frailty is an important determinant of health outcomes such as falls for individuals aged 65 years and older. There is a lower proportion of CORE20 residents who were considered severely frail (Figure 27). However, there is a higher proportion of residents who have had a fall and a higher fall admission to hospital rate for residents living in CORE20 areas (Figure 28). Addressing the underlying drivers of frailty remains essential for improving quality of life in later years.

CORE20: Improving Access to and Benefits from Services

Improving access to services

Improving health and wellbeing in our CORE20 areas is not only about identifying and analysing data, but also about understanding and listening to the insights from our residents and working with them to make access to services work for them. Residents shared key actions which can help improve awareness and experience of available services including health services, leisure centres, parks, and community hub locations. They told us it is important to:

Information Dissemination

Provide access to trustworthy information through community-trusted messengers using a variety of communication channels to ensure inclusivity. They told us we needed to offer translated materials to reach residents with diverse language and reading needs.

Availability

Support residents in attending existing community events, ensuring these spaces are inclusive and health focused. They said we need to increase the number of health and care workers to meet demand and offer more flexible appointment options, this is especially important for families where adults are shift workers which is common amongst CORE20 residents in Hounslow due to our proximity to Heathrow airport and the travel and logistic business infrastructure that supports this. We need to reduce barriers such as long waiting times, administrative complexities, and rigid scheduling.

Accessibility

Provide free or discounted access to sports, arts, and wellness activities, helping residents maintain physical and mental health. Foster environments that build trust, enabling personalised care. Ensure digital and face-to-face services are user-friendly and accessible to all, reducing digital exclusion. Ensure culturally appropriate services with trained staff who are culturally aware.

Integration between services

Adopt a comprehensive, holistic approach to care that addresses multiple health concerns in one visit when possible. Encourage a multidisciplinary team approach, shared health records, and streamlined referral processes to reduce fragmentation in care provision.

Community events

Residents would like to see psychosocial education that recognises how social factors influence an individual's health and wellbeing and their behaviours. Specifically, education on mental health, stress management and financial skills as well as community activities targeting social isolation. The most popular way of delivering these activities was in a format that fosters community participation and networks such as through community groups, clubs and/or events.

Making CORE20 residents aware of VCSE organisations available to support them

Many VCSE groups in Hounslow support residents living with long term conditions such as asthma, COPD, and autism. However, CORE20 residents told us they were often unaware of these organisations and the services available locally. Through the engagement process with CORE20 residents, many VCSE groups realised that residents in CORE20 areas are not accessing their events or support groups due to this limited awareness. Better communication is needed to ensure our CORE20 residents know about the existing service offers from VCSE groups available to support their health and wellbeing.

Case Study: Improving access to NHS Health Checks in CORE20 areas.

Figure 29. Health Checks Completed by CORE20 Residents

Improving access to NHS Health Checks and increasing the uptake by eligible people in CORE20 areas is an example of targeted action in Hounslow that aims to reduce health risk through early detection and intervention.

Uptake of NHS Health Checks in CORE20 areas was significantly lower than the rest of Hounslow in April 2022. A partnership between public health, primary care and residents led to increased community engagement and telephone calls from primary care to residents which provided education on the importance of NHS Health Checks and the invite to attend. This partnership resulted in an increased uptake in NHS Health Checks in CORE20 areas from 6% to 32% in one year (Figure 29) .


Hounslow's Priority PLUS groups


Improving the health and wellbeing of those experiencing homelessness

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Why Homeless Health?

Residents experiencing homelessness have been chosen as one of our ‘PLUS’ priority groups. Prioritising a PLUS group means that we have collectively agreed to focus on this group, better understand their health need and the life challenges they experience and move towards a better, more sustainable health solutions.

People experiencing homelessness face significant health inequalities that result in poorer health and wellbeing outcomes than the general population. Our PLUS group focus has not solely been on people who are street homeless but those living in our hostels, in supported accommodation, those who are ‘sofa surfing’ and those living in temporary accommodation. The average life expectancy for someone experiencing homelessness is 30 years lower than the general population. Health is often described as the contributing factor leading to homelessness; however, health conditions, particularly mental health are often exacerbated when experiencing homelessness.

Published national research provides insight into multiple challenges that those experiencing homelessness face, including when trying to access health treatment. In Hounslow, we recognised we must improve our understanding of the health needs, inequalities, and the current support provision to help assess the extent to which the health needs of the homeless population are being met.

Taking a population health management approach to:

  • Understand the health needs of local people who are experiencing homelessness.
  • Understand where services are working for people and which areas require change and development. 
  • Undertake a mapping exercise of services and produce a services document accessible for both professionals and public that will enable more effective use of making every contact count.  

Approach

To understand the scale of health and wellbeing needs of people experiencing homelessness wider than the available data, a Partnership of BBP organisations, including the ICB, and VCSE and Homeless Link conducted a Homeless Health Needs Assessment (HHNA) in July and August 2024 and received information from 115 respondents. The survey was designed by Homeless Link to assess this cohort and has been used in many areas across the UK.

Findings from respondents of the audit

Smoking, joint or bone and issues with dental, vision or feet were the highest recorded health concerns reported in the survey (Figure 30). Around 75% of those questioned responded that they had one or more physical health condition (Figure 31). Almost 50% reported anxiety or depression and almost 25% reported psychosis including schizophrenia or bipolar disorder (Figure 32). Around one fifth reported a learning disability (Figure 33).

Outcomes of the Health Needs Audit

The findings from the needs audit have been shared with partners to help develop interventions with this community that they say will help tackle health inequalities. A service guide has been produced which maps out the main services available to support those experiencing homelessness the aim of which is to ensure that all stakeholders are aware of these services and make every contact count when engaging with those experiencing homelessness.

Hounslow's Homeless Health Service Guide

Creating a healthy start for Young Carers

Why Young Carers?

Young carers are children and young people under the age of 25 who provide regular care and emotional support to a family member who is physically or mentally ill, disabled, or misuses substances. Young carers often take on caring tasks and responsibilities typically associated with adults, caring for a parent, sibling, grandparent, or other relative. There are distinct differences in the needs of those aged 0-17 and those aged 18-25 years of age. Young Carers aged 0-17 years were identified as a PLUS cohort due to the evidenced impact that caring at a young age has on educational outcomes and their overall health and wellbeing. Locally, it was recognised that there is little data to evidence the health and wellbeing needs of young carers.

Taking a population health management approach to:

  • Understand the national evidence on the health needs of young carers
  • Assess local system-level knowledge to better understand the needs of young carers
  • Develop targeted interventions to better support young carers that will result in better health outcomes

National Evidence Insights

National research emphasises the significant mental health challenges faced by young carers. Approximately 40% of young carers report high levels of anxiety or depression and there is a  higher prevalence of self-harm compared to their non-caregiver peers.  14   In a review of twelve studies on young carers and mental health, eleven found that young carers had poorer mental health and they reported more symptoms of anxiety and depression, they experienced lower self-esteem, poorer health-related quality of life, and more antisocial behaviours than their peers.  15  

Local Data Insights

Data on the health needs of young carers is limited due to the absence of records of young carers being recorded on local clinical systems. From what is recorded in local clinical systems:

  • There were 111 young people aged 0-17 years identified as a carer.
  • 65% of these young carers are aged 12-17 years.
  • 51% of young carers are male and 49% are female.
  • Young carers exhibit higher rates of long-term health conditions including but not limited to ADHD, anxiety, and asthma compared to non-carer peers, though small population sizes may limit the reliability of this finding. 

The lack of high-quality data on the health needs of young carers has highlighted the need for collaboration across primary care, education, and social care to systematically collate information about this PLUS group. We must improve our understanding of the needs and life experience of young carers. It is imperative that all organisations and teams work together to have an impact on the health inequalities they experience

Improving the Health and Wellbeing of Asylum Seekers

Why Asylum Seekers?

Asylum seekers living in Hounslow are the third priority PLUS group of Hounslow BBP. Our   Hounslow Annual Public Health report 2022-23   identified the needs of asylum seekers living in contingency hotels and made fifteen recommendations to improve the health and wellbeing needs of this population. Below, we provide an update on the asylum seeker population in Hounslow and progress that has been made against the recommendations we made in the 2022-23 report.

As of September 2024, there were 1,900 people seeking asylum of which 1,632 were living in contingency hotels in Hounslow (Figure 35).  16   This is a 2.5% increase in the number of asylum seekers living in contingency hotels since the publication of our previous report; the increase is due to more Hounslow hotels now being used by the Home Office to house asylum seekers. This remains the second largest asylum seeker population in London, behind Hillingdon. Local intelligence suggests that the number of asylum seekers living in contingency hotels has continued to increase since September.

Mental Health and Food Quality

Two key findings from our last report highlighted the significant mental health needs among asylum seekers and the detrimental impact of poor food quality on their overall health.

Mental health remains a significant concern for asylum seekers in Hounslow. A death by suicide and attempted suicides since August 2023 reinforce an urgent need to address mental health vulnerabilities. While additional counselling has been funded, local services are stretched, and asylum seekers risk being relocated on short notice without accessing the support they need.

The quality of food in asylum hotels continues to impact residents' health. Local GPs report difficulty managing the care of people in contingency hotels who have diabetes due to inadequate diets, repeated complaints of abdominal pain linked to the food, and cases of babies and children experiencing malnutrition, vitamin deficiencies, and insufficient weight gain. Additionally, there have been frequent outbreaks of infectious diseases, including skin conditions such as scabies due to the density of living conditions and the ease of infection transmission.

Updates on the Recommendations from the 2022-23 Annual Public Health Report

Fifteen recommendations were made and directed at national and local public sector organisations. The main recommendations for the UK Government and Home Office are stated below. The pace of change improve conditions has been outside local control and has been disappointing given that numbers of people living in hotels has increased and basic food and mental health needs are not being met, putting their health and wellbeing at risk. We therefore reinforce our recommendations to the UK Government and Home Office to make the changes needed. A reminder to them is the repeated in the recommendations below.  

UK Government Recommendations

The report recommended that the UK government works with local areas as equal partners to deliver more collaborative approaches, reduces fragmented working between central government, provides sufficient funding to local areas to meet the demand and need, and takes immediate action to hold accountable the organisations commissioned to provide accommodation, welfare support and food, to asylum seekers.

Home Office Recommendations

The report recommended that the Home Office share information with local areas to better understand the health risks of the asylum seeker communities accommodated locally. Additionally, to ensure that their commissioned provider of services for asylum seekers provides training for hotel staff that increases their understanding and empathy towards the needs of asylum seekers. Also recommended was the need to improve continuity of care processes for asylum seekers, achieved through improvement in health data records that leads to timely communication between services in the areas where an asylum seeker is located. We also recommended that the Home Office improve communication, including translation services, to help orientate new asylum seekers as well as commission an independent advocacy organisation on each local area to advocate for the voices of asylum seekers.

Detailed Progress Against Each Local Recommendation

The report recommended that the local authority, local NHS and voluntary sector organisations are enabled with adequate central government funding to:

Recommendation

Progress Against Recommendations

Improve multi-agency partnership working with the asylum seeker communities in hotels to coordinate current and any future resources available to maximise support physical and mental health needs of asylum seekers in hotels.

A partnership network of stakeholders including local health, care and VCSE organisations was set up. The purpose of the network is to share information, identify opportunities for joint working, and create a more streamlined offer for asylum seekers living in hotels. In partnership with Healthy Hounslow, a Cook and Eat programme is to be piloted at one hotel. Instead of making a meal to feed themselves, participants will batch cook, so that their family or friends can benefit from a home cooked meal. Recognising that exercise improves wellbeing, yoga sessions have been particularly helpful for some female asylum hotel residents. Football training and tournaments have also been well attended.  There are around 40 residents who are over 60 years of age living in the hotels. This group is more vulnerable and isolated due to health conditions, caring responsibilities and being less able to access online information. A survey to gather information about their health and wellbeing needs was completed and a plan to better support them will be developed. Their health is poorer than the general asylum seeker population, and as a result they have issues with mobility and physical health issues which affect their ability to go out and socialise. Eyesight and vision support was requested.

Improve local services to asylum seeker hotels based on assessed need that includes regular and frequent outreach services that include primary care, mental health and social prescribing services, that could start to address unmet health and wellbeing need and identify health protection risk at the earliest opportunity.

Two social prescribing clinics are being held in the main family long term hotel every week. Yoga has been provided initially in a separate hotel and will be expanded to other hotels in 2025. A regular clinic has been set up by one hotel, there is work to ensure a GP surgery is aligned to each hotel. Health visitors were visiting new mothers in the hotel.

Develop specialist mental health support for asylum seekers to prevent crises and long-term mental health needs. This support should not be solely pharmacological but include wider psychological support and community or peer-led support. This will prevent immediate and long-term impacts, including long-term mental health demand on already stretched services.

Whilst funding for a bespoke, sustainable service has not been secured, small amounts of funding has been provided for short-term projects such as for a VCSE group to offer weekly counselling sessions across two hotels. Additionally, other available services like the crisis line have been promoted across all hotels

Provide trauma-informed training to relevant stakeholders including health staff and wider community support networks.

Trauma informed training has been promoted across the BBP and staff and the Asylum Seeker Wellbeing Network.

Expand the use of third-sector organisations to support the needs of asylum seekers. This could include the use of peer supporters, including the use of people with language skills and lived experience.

Volunteering events were held at the hotels with a high turnout of over 100 asylum seeker residents signed up. To rectify issues with navigating the volunteer recruitment processes of local organisations, small workshops were held to support individuals through this process.

Improve knowledge of existing services amongst stakeholders that set out the available support for asylum seekers that allows support to be offered systematically and proactively, preventing exacerbation of health risks.

The Asylum Seeker Wellbeing Network worked together to increase access to information on mental health support, developing a mental health information for residents in eight languages directing them to talking therapies and crisis lines.

Overall Reflections

While significant progress has been made to support asylum seekers in Hounslow locally, there is more to do in ensuring better health and wellbeing of this population. The progress outlined here provides a foundation for building on last year’s recommendations this year and next.


Moving to Action

Our Annual Public Health Report 2023-24 set out to understand the inequalities experienced by four groups: those living in CORE20 areas in Hounslow, those experiencing homelessness, young carers, and asylum seekers. Our report highlights the health inequalities faced by over 25,000 residents who encounter systemic, environmental, and structural barriers that undermine their ability to live healthy and fulfilling lives.

Reducing the inequalities presented in this year's report requires a shift from focusing solely on individual lifestyle choices or using language that places blame on residents.

Instead, we must take concrete action to address the systemic building blocks that make it easier for people to live healthier lives.

Change is already underway. Initiatives such as increasing the uptake of NHS Health Checks demonstrates how altering the behaviours of trusted community messengers, rather than placing the responsibility on residents alone, can lead to meaningful improvements.

Our findings show that that our residents understand what is needed to achieve health and wellbeing but often find their efforts blocked by structural challenges.

While national reforms remain critical, regional and local systems have a vital role to play. From influencing policies and designing accessible services to improving communication methods, local action can create tangible benefits for residents.

By focusing on our CORE20 population and the three PLUS groups, we can drive strategic, collaborative efforts across the BBP. A population health management approach that acknowledges the wider determinants of health provides a clear process and pathway for change.

Whether through small interventions or systemic shifts we must work together to narrow the gap in health outcomes.

The recommendations that follow outline a roadmap to achieve this vision and together rebuild the missing blocks, reduce health inequalities, and support all residents in leading healthier, more equitable lives.

Recommendations

We recognise that our recommendations are many and complex. We know that action is already underway that can progress improvement in health and wellbeing of these communities, however the importance of ensuring that health takes primacy and there is an effective policy of the public’s health being central to all decisions is the foundation of our ability to deliver improved health outcomes.

Deliver against the "Fairer More Equal Hounslow Strategy" to tackle wider determinants

 The council's A Fairer, More Equal Hounslow  Strategy sets out the need for targeting the wider determinants of health such as financial stress, housing conditions and to reduce the stigma associated with using food banks. Collectively, the council and its partners need to tackle health issues such as anxiety, smoking, and poor diet.

Embed Taking Action to Tackle Inequalities in all Strategies and Policies

The evidence in this report should inform policies, planning decisions, and strategies. All Hounslow BBP strategies, including the Joint Local Health and Wellbeing Strategy, Transport, Housing, and NHS plans, should assess inequalities between CORE20PLUS5 groups and outline targeted actions to address them. All strategies should recognise how needs differ by population groups and establish clear actions to reduce disparities.

Use the Population Health Management (PHM) Framework

All organisations, teams, and individuals should review how they can adapt their services, policies, and communications to narrow the gap in health outcomes, for example, using a data-driven PHM approach to design targeted projects informed by segmentation, community engagement, and evidence. Evaluating initiatives to measure their impact is essential. Build on approach to understand inequalities beyond deprivation, including by sex and ethnicity.

Harness the role of PCNs and Integrated Neighbourhood Teams

As pivotal components of the local, place-based health and care infrastructure, PCNs and INTs should collaborate with local assets, community groups, and residents to ensure services are responsive to the needs of CORE20PLUS5 residents. We need to strengthen partnerships with wider services and VCSE organisations, and leverage healthcare workers as trusted messengers to enhance community engagement and service delivery.

Focus on building blocks rather than individual behaviour

Recognise and take action to address the wider commercial and social determinants. Move away from a conversation solely about the individual's behaviour and health conditions and ask questions about their wider life circumstances and signpost to available support and resources.

Leverage Existing Community Assets

Build on existing community gathering places and trusted community messengers instead of creating new events. Focus on co-delivery with communities, partner with faith groups, VCSE organisations, and informal groups to deliver services.

Focus on Families and Children's Needs

Prioritise interventions that improve immediate outcomes such as childhood immunisations, increase prevalence of health weight across all ages, addressing A&E usage and create opportunities for healthier lives. Recognise the high prevalence of neurodiversity among CORE20 children.

Improve Access to Services and Employment Opportunities

Work with partners, such as TFL, to improve travel to key services and employment opportunities. Improve access in the short term through funded transport options and by bringing services into CORE20 communities, such as pop-up GP and pharmacy clinics or mobile services at housing estates.

Improve the immediate environment

Prioritise the maintenance of green spaces in CORE20 areas, addressing safety concerns and reducing drug-related activities in these places. Implement healthy advertising policies to minimise exposure to harmful advertising.

Maximise the health outcomes from neighbourhood regeneration

Recognise that over 40% of CORE20 households are council owned estates. Work with housing colleagues to engage with residents living in estates to deliver targeted services. Address issues such as overcrowding, damp, and mould.

Streamline Service Communication

Enhance communication about existing services and VCSE support offers to improve awareness and access. Develop integrated care approaches to ensure residents don’t need to retell their stories. Prioritise positive user experiences through cultural training.

Homeless health

Coordinate an approach to supporting health needs of those experiencing homelessness

Bring partners together to design a coordinated approach to tackling health inequalities for those experiencing homelessness.

Create a Homeless Health Roving Support Hub

Build on existing homeless health initiatives in Hounslow with partner agency’s support. Design and implement a homeless health roving support hub which travels across the borough and provides support to those in need.

Young Carers

Build a better understanding of young carers needs

The lack of high-quality data on young carers and their health needs has highlighted the need to collaborate across Primary Care, Education, and Social Care to systematically gather intelligence and improve understanding of young carers. Identification of young carers can take place via several different agencies. It is imperative that all agencies work together to have an impact on the health inequalities experienced.

Create a multi-agency Young Carers Health Inequalities Steering Group

Develop an action plan to focus on key service areas including primary care, education, social care, social prescribers, and commissioned services. Deliver a comprehensive engagement plan involving all key stakeholders with an aim of identifying as many young carers as possible across all services in the Borough.

Asylum Seekers

Proactively continue to take actions outlined in the previous report.

Advocate and seek resolution of basic unmet needs that continue to affect the health and wellbeing of asylum seekers.


Replicate this Approach in your Area

Our Methodology

It is possible to replicate this approach in other local authorities or integrated care partnerships using similar methods to:

  1. Agree priorities
  2. Conduct community engagement
  3. Conduct data analysis.
  4. Combine the engagement with the data insights

1. Agreeing Priorities

In 2023, we held a workshop to agree Hounslow's CORE20PLUS5 priority groups. Stakeholders from various health and care organisations were invited to attend the workshop. During the workshop, residents were asked to consider each potential PLUS group against the following criteria:

  • Population size
  • Known health inequalities that exist amongst this group locally
  • Degree to which current services are meeting their needs
  • How well are services engaging with them currently
  • Potential impact of future interventions

Through this exercise, four priority groups were selected: CORE20 residents, those experiencing homelessness, asylum seekers, and young carers.

2. Using data and analysis to identify and measure inequalities in health, socio-economic, and environmental outcomes – CORE20 vs Rest of Hounslow

To assess and compare health, socio-economic, and environmental inequalities within Hounslow, we conducted a structured data analysis focusing on two cohorts:

  1. Residents living in the most deprived areas (CORE20 cohort) – defined as those living in areas within the lowest two deciles (IMD Deciles 1 and 2) of the Index of Multiple Deprivation (IMD 2019).
  2. Residents living in all other areas – representing the remainder of Hounslow (Rest of Hounslow cohort).

Our analysis used anonymised patient health records from local clinical systems and commissioned services, and external socio-economic and environmental datasets to identify disparities between these two cohorts. These results were then integrated with the engagement findings to validate and contextualise the results.

2.1. Data Sources and Processing

2.1.1. Health-Related Datasets and Processing

To examine differences in health outcomes and healthcare activity across our cohorts, we utilised de-identified patient health records and hospital episode data from North West London’s Clinical Systems (WSIC, SystmOne, ERNI), as well as data from commissioned services.

North West London’s Clinical Systems host a wealth of clinical information drawn from primary care, emergency care, acute hospitals, community trusts and mental health trusts.

These systems provided access to structured datasets, including:

Patient Index Table – demographic and geographic attributes (age, sex, ethnicity, deprivation status, postcode sector, LSOA, ward, GP practice, and Primary Care Network).

Long-Term Condition Table – prevalence and patterns of chronic illnesses and frailty.

GP Events Table – interventions such as screening and immunisations activity.

Emergency Care Dataset (ECDS) – hospital visits, A&E attendances, and emergency admissions.

In addition, we incorporated commissioned services data, including findings from the National Child Measurement Programme (NCMP), and the Homeless Health Needs Assessment by Homeless Link.

Data Processing:

We extracted, cleaned, manipulated, and validated relevant data using SQL, Snowflake, and RStudio, to ensure consistency and accuracy, standardising it for cohort comparison.

We utilised SNOMED codes (for clinical conditions, treatments, and interventions) and ICD-10 codes (for hospital diagnoses and procedures) to classify and segment health data.

We structured data as patient-level records (one patient per row) or hospital spell-level records (one hospital spell per row) to facilitate meaningful analysis.

2.1.2. Socio-Economic and Environmental Datasets and Processing

To analyse the broader determinants of health, we sourced external datasets that provided insights into socio-economic and environmental factors at small-area geographies (LSOA level). These datasets enabled us to classify and compare CORE20 vs non-CORE20 areas. Key datasets included:

Occupation and Accommodation Type – assessing housing and employment disparities.

Public Transport Accessibility Levels (PTAL) – evaluating transport access differences.

Food Insecurity Data – measures disparities in access, proximity and accessibility to supermarket facilities and online deliveries, proximity to non-supermarket food provision, socio-economic barriers, food support, and fuel poverty.

Travel Times to Essential Services – measuring accessibility to GPs, pharmacies, parks, and supermarkets.

Data Processing:

LSOA-level data was aligned with IMD 2019 deciles to categorise areas into CORE20 or non-CORE20 groups using 2011 boundaries.

Comparisons were made between the two cohorts to determine disparities in socio-economic and environmental exposures.

2.3. Analysis and Interpretation

A cross-sectional analysis was conducted, using descriptive statistics to assess differences in health outcomes, healthcare utilisation, and socio-economic conditions between the two cohorts.

The findings were visualised using Microsoft Power BI, chosen for its interactive and user-friendly features, enabling stakeholders to explore segmented data at different levels (by condition, area, demographic, etc.).

Replicable SQL and R scripts were created to ensure that these analyses can be reproduced, updated, and expanded upon by other teams.

2.4. Integrating Data with Engagement Work

The quantitative findings were further contextualised through engagement and qualitative research, allowing us to validate observed disparities against resident experiences, explore root causes behind specific inequalities, and shape intervention strategies based on both data-driven evidence and community feedback.

2.5. Further Information and Collaboration

This methodology is designed to be replicable and scalable for similar analyses in other regions. If teams or organisations wish to replicate, adapt, or expand upon our approach, we welcome discussions and can provide further technical details on data processing, analytical methods, and visualisation strategies.

3. Community Engagement Approach

For the purposes of this report, we aimed to understand the effects of wider factors on CORE20 areas' residents’ ability to live healthy lives. To this objective, the Hounslow Borough Based Partnership collaborated with nine local non-profit community organisations who have established links with various local communities within Hounslow including within CORE20 areas. The collaboration included local organisations carrying out meaningful engagement, using a range of engagement methods and activities with residents, to gain insight into their needs and experiences around health and wellbeing and healthcare.

We developed three key areas of exploration which aimed to explore people’s direct experience of health and wellbeing in relation to their immediate environment including the social, built and natural environment. In specific, the key research questions were:

Thinking about your immediate community/your neighbourhood, 

  • what contributes to health & wellbeing and what challenges affect health & wellbeing?
  • what activities, services and support could improve health & wellbeing?
  • what enablers and barriers exist in finding or accessing or benefitting from existing health & wellbeing services, and how to overcome them?

Interested local community organisations went through an application process. The successful applicants were offered training, resources and ongoing guidance on:

  • deciding which research and engagement methods are appropriate
  • further information on the insights we were looking for including suggested sub-questions
  • recruiting participants
  • our expectations on data gathering and reporting
  • how to facilitate focus groups or interviews and run surveys.

To create a summary of the individual reports we received, template analysis was used. Template analysis is a style of thematic analysis (TA) with a deductive (theory-driven) orientation to coding data. This includes two core processes: defining codes and organising them into wider conceptual entities called themes and sub-themes. Template Analysis includes the creation of a codebook which includes pre-defined themes but is also responsive to the data by adding new codes when necessary. The codebook of themes and sub-themes was based on the figure below.

4. Combining the engagement with the insights

A key part of the Population Health Management is triangulating quantitative data analysis with findings from rich community engagement. To do this we used the insights from the community engagement to ask questions of the data. This enabled us to provide concrete data behind the issues and solutions that were most relevant to what was said during the engagement. For example, people talked about issues accessing key services. Using available public transport data, we could evidence this issue highlighting the differences in travel times for CORE20 residents and the rest of the borough.

Citations

  1. The Health Foundation. What builds good health? An introduction to the building blocks of health. 2024. Available from:  https://www.health.org.uk/publications/quick-guides/what-builds-good-health 
  2. The Health Foundation. Life expectancy and healthy life expectancy at birth by deprivation. 2022. Available from:  https://www.health.org.uk/evidence-hub/health-inequalities/life-expectancy-and-healthy-life-expectancy-at-birth-by-deprivation 
  3. The King's Fund. What are health inequalities? 2022. Available from:  https://www.kingsfund.org.uk/insight-and-analysis/long-reads/what-are-health-inequalities 
  4. NHS England. National Healthcare Inequalities Improvement Programme: CORE20PLUS5. 2022. Available from:  https://www.england.nhs.uk/about/equality/equality-hub/national-healthcare-inequalities-improvement-programme/core20plus5/ 
  5. The King's Fund. NHS England and tackling inequalities: are the times changing? 2021. Available from:  https://www.kingsfund.org.uk/insight-and-analysis/blogs/nhs-england-tackling-inequalities-times-changing 
  6. World Health Organization. Preamble to the Constitution of WHO as adopted by the International Health Conference, New York, 19 June - 22 July 1946; signed on 22 July 1946 and entered into force on 7 April 1948. 1948. Available from:  https://www.who.int/about/governance/constitution 
  7. Consumer Data Research Centre. Priority Places for Food Index Version 2 | CDRC Data. 2024. Available from:  https://data.cdrc.ac.uk/dataset/priority-places-food-index-version-2 
  8. The King's Fund. The relationship between poverty and NHS services. 2024. Available from:  https://www.kingsfund.org.uk/insight-and-analysis/long-reads/relationship-poverty-nhs-services 
  9. Tinson A, Bunbury S. Debt and Health. The Health Foundation. 2022. Available from:  https://www.health.org.uk/reports-and-analysis/briefings/debt-and-health  [Accessed 10 Jan 2025].
  10. Urban Big Data Centre. Great Britain Accessibility Indicators 2023 (AI23) [Data set]. University of Glasgow. 2024. Available from:  https://doi.org/10.20394/aqfzw3gf  [Retrieved 06 Feb 2025].
  11. National Institute for Health and Care Excellence. Attention deficit hyperactivity disorder: How common is it? 2024. Available from:  https://cks.nice.org.uk/topics/attention-deficit-hyperactivity-disorder/background-information/prevalence/ 
  12. The Health Foundation. What we know about the UK’s working age health challenge. 2023. Available from:  https://www.health.org.uk/publications/long-reads/what-we-know-about-the-uk-s-working-age-health-challenge 
  13. The Health Foundation. Proportion of population reporting good health by age and deprivation. 2022. Available from:  https://www.health.org.uk/evidence-hub/health-inequalities/proportion-of-population-reporting-good-health-by-age-and-deprivation 
  14. Royal College of General Practitioners. Involving and supporting carers and families: an educational framework and learning resource for GPs and primary care teams. London: RCGP; 2014. Available from:  http://www.rcgp.org.uk/clinical-and-research/clinical-resources/carers-support.aspx 
  15. Marmot M. Building back fairer: achieving health equity. The Lancet Public Health. 2022;7(8):e628–e629. Available from:  https://www.thelancet.com/journals/lanpub/article/PIIS2468-2667(22)00161-X/fulltext 
  16. Resettlement by local authority detailed datasets, year ending September 2024. [MS Excel Spreadsheet, 245 KB] Res_D01: Refugees resettled by resettlement scheme and local authority.

Acknowledgements

Thank you to everyone from the Hounslow Public Health Team, our EDI colleagues in the council, and our VCSE partners who have brought this report together.

Thank you Sterling Rippy, for leading this project, ensuring that we accessed and critically appraised the information that has now allowed us to focus on specific sub-populations in Hounslow using a variety of data sources. You have made complex data accessible to different audiences. You also facilitated workshops to ensure that we focused on the PLUS groups where health inequalities are the greatest, and ensured that senior leaders had access to the developing information and were able to contribute throughout the development of this report. You have guided colleagues to make the information accessible at different organisation and system levels to ensure relevance. This work you have led has advocated for vulnerable groups and communities and directed us all in Hounslow to action.

My thanks also to wonderful colleagues:

Sam Greehy, Michael Street and Emily Conibear who not only conducted the population health analysis that informs this report, but who also have consistently maintained an archive of data and intelligence that through the Hounslow BBP we routinely monitor and act on. This information is helping us to tackle health inequalities in our Borough.  

Chrysi Dimaki, Dami Edum, Harsha Baheti, Jaz Gill, Sacha Rathore, and Shirin Ahmad who have played a key role in organising and analysing the community engagement that has captured the insight that has given us genuine understanding of the lives and experiences of residents living in our CORE20 areas who told us what would make a difference.  

To Public Health Colleagues, Richard Reeves (Homeless Communities); Catherine Williams (Asylum Seekers) and Nicola Bartholomew (Young Carers) who have led our assessment of our PLUS groups and continue to drive action that is improving their health, wellbeing and lives.

To Celia Golden, Yusuf Patel, Sukhjeet Gill, and other EDI colleagues in Hounslow Council who provided information and context to this report and with whom we have effective working relationships that ensure we align our work to maximise impact.

To our partners in the Hounslow VCSE who conducted engagement with residents in CORE20 areas: Acacia, Autism Hounslow, Brentford Football Club, C-Change, Fairer Housing, Friends of Cathja, GOS&D, Hounslow Borough Respiratory Support Group, SFIDA

Thank you,

Kelly O’Neill, Hounslow Director of Public Health

Annual Public Health Report 2023-24

London Borough of Hounslow

Figure 10. Map of unhealthy adverts along Bedfont High Street (CORE20 area)

Figure 11. Map of unhealthy adverts along Chiswick High Street (non-CORE20 area)